It’s that time of year again. The bells are jingling, the halls are decked with holly, and the holiday plans are taking shape. Before you get too swept up in the spirit of the season, take some time to plan out your December veterinary social media calendar with the help of these festive and engaging ideas:

Man, I Love Cats

December has the noble distinction of being “Cat Lovers’ Month,” and it is the perfect time to post your favorite collection of cat facts, cat videos, and cat photos. While there is no wrong way to honor your love for cats, here are some fun ideas to consider incorporating in your monthly social media plan:

• Cat Trivia: start each week with a cat trivia question that is fun, but also helps your clients learn something new about their favorite felines.
• Cat Photo Shoots: ask your followers to share some of their favorite photos of their cats, and create a collage that you share across your social media profiles. 
• Cat-Centric Content: Consider writing a blog or two from the perspective of a cat to give a little extra personality to your content creation for the month. Don’t be afraid to get creative with it—sometimes the most uniquely-written blogs are the ones that perform the best. 

Pet Gift Guides

People shouldn’t be the only ones getting gifts for the holidays. Consider creating a pet-safe gift guide that helps pet owners find fun and festive gifts. You can create one guide that has safety tips for all kinds of animals, or create a few separate guides that cover safety basics for gifts for dogs, cats, birds, lizards, and exotics. Be sure to make the guides visually appealing as well as informative to give your followers an incentive to share them on their own pages and instantly boost your social media pages. 

Don’t Share That!

Unfortunately, there are a lot of holiday treats that can be toxic for pets. Help your followers avoid a holiday emergency by creating a series of posts with a fun and pithy title like “Don’t Share That.” Try to keep these posts short and to the point while giving enough information for your followers to understand what is dangerous and how it can cause a problem for their pets. This can even become a monthly series that gives you a chance to talk about pet toxins throughout the year in a new and unique way from previous posts. 

Lights, Camera, Holiday Action

There is nothing quite as engaging for a veterinary social media page as a cute animal photo. Consider setting up a festive holiday background in your practice and snap a few shots of each pet who comes in for an appointment in the month. Share these photos across your social media pages for some instant engagement. You can also create a guide to help pet owners shoot cute, quality photos of their pets.

A Marketing Partner for the Whole Year

At Beyond Indigo Pets, we know what it takes to create engaging social media posts that help you build your brand in your community. We also offer SEO, online reputation management, and website services to help you create effective veterinary marketing for your business. Contact us today to get started on building your digital brand.