Posts Tagged: veterinary practice marketing

It’s that time of year again. The bells are jingling, the halls are decked with holly, and the holiday plans are taking shape. Before you get too swept up in the spirit of the season, take some time to plan out your December veterinary social media calendar with the help of these festive and engaging ideas:

For the majority of the lifespan of veterinary digital marketing, practices were sold the idea that a massive pet health library is inherently valuable for a website. Boasting about measurable levels of extra content, digital marketers made it seem like a pet health library was the be-all and end-all of veterinary websites. If every site has a similar feature, however, how does this help your site and your business stand out? Unfortunately, it doesn’t. 

Your veterinary website should give local pet owners a reason to choose your practice, and a pet health library does not do that.

Adding a new service to your veterinary hospital is a great way to keep current clients happy, and to entice some new business. This new service won’t do you any favors if you don’t properly market it, however. Have no fear, we are here to help you figure out how to inform pet owners about a new veterinary service to keep your appointment books full. 

As a veterinary practice owner, you always have to be aware of other businesses that could become competition. In fact, veterinary practices don’t just compete with the hospital that has always been across town anymore. New independent practices, corporate groups, mobile care providers, mobile vets, specialty hospitals, and even telehealth options can quickly change a market. If a new competitor just opened down the street from your veterinary practice, what do you do now? This guide will help you outperform the competition to keep your practice operating successfully. 

In a perfect world, organic SEO and pay per click (PPC) advertising work as a symbiotic duo where each one helps to improve the other. Too many business owners try to figure out whether they should focus on SEO or PPC, when in actuality, they should be paying attention to both to attract new clients. Use this guide to help you avoid paying for the same clicks that your SEO should be getting—and to learn how to use organic SEO and PPC together to get the best return on your investment. 

Bleak economic outlooks often get business owners thinking about tightening their purse straps. While it might be instinctual to cut costs where you can, there are certain costs, like marketing, that are more important than ever in bad economies. When pet owner spending shrinks, that’s when you need proactive veterinary marketing the most.

In order to attract business for pet owners in your area, you must make your website and your brand easy to find when someone is actively searching for services like yours. If someone is planning to schedule an appointment with a veterinarian and they don’t come across your contact information, you could be missing out on a new client that is ready to commit. Are you showing up when a pet owner searches “vet near me?” This blog will help you determine if you are (and what to change if you are not).

Your social media profiles might be untapped resources that can catapult your veterinary business to new heights. If done correctly, you can use these profiles to connect with local pet owners in a way that adds a human element to your business. Keep reading to find out how to use your social media to build trust, not just an audience.

The weather is hot, the skies are clear (we hope), and the vibes are high. Summer is in full swing and brings with it pool parties, barbecues, and plenty of Instagram-worthy events. Use these fun and attention-grabbing content ideas to make your summer socials even more engaging