While the internet has provided unprecedented ways for advertisers to showcase their products and services to a global audience, the task of actually driving traffic to your website can be daunting for the uninitiated.
How can you initiate and maintain interaction with visitors to your website? Is there a way to get your visitors to come back and not just interact with the site, but actually convert and submit an appointment or new client form?
With billions of searches performed on Google every month, it really doesn’t make sense for advertisers to ignore the search engine giant and the power it wields in the marketplace. Fortunately, Google offers up a variety of advertising options for businesses looking to reach potential customers, and in 2017, it should only continue to refine those options, as well as add more.
Here are the top five Google AdWords trends and pay-per-click advertising predictions going into 2017:
- Mobile Is King – It is predicted that by 2020, over 6 billion smartphone users will be walking around on planet Earth. And in fact today, Google searches on mobile phones already account “for 53% of paid-search clicks.” It seems that many advertisers will eventually focus only on mobile devices and leave other devices behind for good. On the flip side, mobile phone screens are smaller than computer screens,
meaning that there are fewer overall search results on a phone, giving even more reason to “pay to play,” as they say!