When creating a text ad in your AdWords pay-per-click marketing campaign, you can select broad match, modified broad match, phrase match, or exact match for your keyword match type.
Each match type in your Google Adwords Account has its advantages and disadvantages, but do you know what they are, or what they mean?
How Do Keyword Match Types Affect Your AdWords Results?
Match types can have a major impact on your account’s performance: they’re the control you use to determine exactly which search queries you’re bidding on. As you determine which match types to use for each keyword, there are a few key components to consider:
If you are working with one of Beyond Indigo Pets’ Pay-Per-Click Specialists or Social Marketing Analysts, you’ve likely heard the term ‘Landing Page’ bandied about. But do you know what landing pages are, and why they’re important for your marketing campaigns?
What Is a Landing Page?
A landing page is where a visitor will “land” on your website when following an AdWords or other specific-purpose marketing link. A landing page can either be a specific service page within your website, or be built out separately if the ad is specifically targeted or specialized (e.g.: for a particular promotion or event).
While landing pages can be used for many different purposes, the main goal is to entice visitors to use the service that landed them on that page to begin with. For example, a veterinary practice that offers premium dental services and is targeting its PPC marketing toward those services, would want potential clients following that AdWords link to land on their dental services page, specifically.
With billions of searches performed on Google every month, it really doesn’t make sense for advertisers to ignore the search engine giant and the power it wields in the marketplace. Fortunately, Google offers up a variety of advertising options for businesses looking to reach potential customers, and in 2017, it should only continue to refine those options, as well as add more.
Here are the top five Google AdWords trends and pay-per-click advertising predictions going into 2017:
- Mobile Is King – It is predicted that by 2020, over 6 billion smartphone users will be walking around on planet Earth. And in fact today, Google searches on mobile phones already account “for 53% of paid-search clicks.” It seems that many advertisers will eventually focus only on mobile devices and leave other devices behind for good. On the flip side, mobile phone screens are smaller than computer screens,
meaning that there are fewer overall search results on a phone, giving even more reason to “pay to play,” as they say!