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Top 5 Veterinary Social Media Posts that Will Increase Client Engagement

Veterinary social media.

Your social media platforms are an invaluable tool to reach and engage with both current and potential clients. If you are looking for new ways to boost your social media engagement, Beyond Indigo Pets has you covered. Keep reading to learn about some of the top posts to get people talking on your page:

Pet Photo Contests

Pet photo contests always get people to engage with your post (and your page), and you can do one for every season or holiday! Organizing a pet photo contest is as easy as creating a post telling people to share photos of their pets by a certain day. Decide how you will pick a winner (most “likes” on the photo, office vote, etc.) and make a new announcement post to share the top photo. The prize can be as simple as the photo gets a highlight on your Facebook page or serves as your cover photo for a certain amount of time. Pet owners love to engage when it means they can share adorable photos of their beloved pets. 

Veterinary Social Media Posts that Answer a Quirky Question

An example of a Facebook post.

Some of our clients have had great success with social media posts that ask a question about some of pets biggest quirks. It also gives you the opportunity to get some engagement while sharing some important information about pet health. If you ask, “why do dogs eat grass,” for example, you can interact with clients and share a blog on the topic to get even more traffic to your website. If you notice a lot of your clients are asking you questions like, “why do cats knead,” this is the perfect opportunity to answer it on a wide scale with minimal effort. 

Patient Spotlights

Whether you work in a specialty hospital with a lot of unique cases or you just want to showcase some of your most spirited patients, sharing photos of actual animals in your hospital is a great way to kickstart engagement. You can simply share a photo, the animal’s name, and some small details about his or her healthy journey. Just make sure you have written permission from the animal’s owner before posting. Make this a recurring post so your followers know to expect it and will be more likely to engage. 

Hospital Spotlights

If your hospital achieves special accomplishments (like receiving AAHA accreditation), you should take advantage of social media platforms as an easy way to share the news. You can also use posts to commemorate events you had in the hospital or highlight any charitable efforts you’ve made for the community. 

Highlight Your Staff

An example of a Facebook post highlighting veterinary staff.

Spotlighting different members of your staff is a great way to get some engagement with clients by putting a personal touch on your veterinary marketing efforts. The more people can relate to your business, the more likely they are to feel comfortable with you caring for their pets. Staff posts can include

  • Introducing your techs during Vet Tech Appreciation Week
  • Showcasing new hires so you can introduce them to your clients
  • Recognizing the achievements of a staff member who is leaving
  • In-house costume contests
  • Celebrating life milestones

We know that social media for veterinarians can feel like a full-time job. Beyond Indigo Pets is here to simplify the process of digital marketing so you can focus on what you do best: caring for local pets. To learn more about our services or to find out how one of our marketing plans can work for you, please call (877) 244-9322 ext. 100, or click here to get started.

Have questions about this veterinary industry marketing topic? Want tips on what else to look out for or how to improve your business' marketing? Come ask questions, share solutions, and join the conversation on VetMarketingTalk, a new online community designed for the veterinary industry and powered by the marketing experts at Beyond Indigo Pets. Click here to sign up today—FREE for the first 30 days, no credit card required.