AI-assisted search is completely revolutionizing consumer behavior. The more prescriptive AI search becomes in giving recommendations and directing clients to the answers they need, the more clients expect certain capabilities from business sites. If a pet owner expects to be able to go from search to appointment request in 60 seconds, your website better deliver in order to capture their business.

Short Attention Spans

The more technology we have access to, the shorter our attention spans. It is a sad reality of the modern world; if it doesn’t happen immediately, most people will lose interest. Because of this, it is vital that your website is easy to navigate. Perhaps more importantly, it must be easy for a user to take action. 

The less time someone has to spend searching for a way to make an appointment with your clinic, the more likely they’ll be to convert into a client. A few ways to manage this now-or-never mentality are:

• Keep your content clear and concise, and prioritize important information front and center. 
• Break up big paragraphs with easy-to-scan bulleted lists and subheadings.
• Create easy-to-see buttons for calling your practice and scheduling an appointment that live on every page of your website.
• End each page with a call to action (CTA) that directly encourages a user to take action. Examples include: call now to schedule an appointment, or click here to make an appointment. 

Optimized and Targeted Ads

Spending time optimizing and targeting your ad campaigns will make a huge difference when it comes to potential clients actually scheduling an appointment with your clinic. The more optimization and targeting your ads have, the higher likelihood they’ll show up at the top of a search results page. If a local pet owner easily finds your ad when they are in the process of searching for a vet, they are more likely to click and convert quickly. Funneling people into phone conversions and website form fill conversions will depend on factors like:

• Location optimization
• Exact match keywords
• Custom audiences created by intent
• Optimized targeting based on these audiences

SEO Built for Quick Conversions

In order to create a space that is designed for quick conversions, you have to make sure your SEO, Google Business profile, and website content are all optimized for AI readability. AI website crawlers will quickly decide if your website provides what a local pet owner is searching for. Make sure all of your content on your website and Google Business profile is up-to-date and provides correct contact information. Create an FAQ page on your website to provide quick answers to some of the most frequently asked veterinary questions in your area. 

Function-Forward Website Designs

If you can get pet owners to your website, the site must have actionable items front, center, and easy to see. Streamline your navigation so someone can quickly find the information they need. Update any section that encourages users to call with click-to-call functionality so they don’t have to take multiple steps to contact you. If you use a PMS system that offers direct booking or new client registrations, be sure your website directly integrates with it. If you don’t, create easy click-to-book or request options for scheduling an appointment. 

Keeping Up with the Times

Beyond Indigo Pets can help you optimize your website design to ensure you are providing the platform to go from search to appointment request in 60 seconds. Our veterinary websites are custom-built with beautiful and functional designs that will help you keep your business at the forefront of local pet owners’ minds. 

Contact us today to get started.