Your website is an extension of your practice, and is essentially an online waiting room for your customers. It’s a space where they can learn more about your business, get to know you, and make sure you can provide the right kind of care for their pets. It’s important to make sure your website is welcoming and inviting, and is a representation of your business.
We’ve put together a quick list of the Dos and Don’ts of a veterinary website, to help you achieve your marketing goals and represent your veterinary space in a positive way online.
It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer.
Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need?
When building veterinary websites, it’s important to keep the viewer’s experience at the forefront of design considerations. If a visitor can’t find what they’re looking for quickly and easily, they’ll grow frustrated and leave. When done right, however, the site visitor won’t even notice or think about layout and navigation, because they’ll be too focused on consuming your site’s content. That’s what you want.
While every site is different in its own way, there are basic fundamentals that sites with good layout design practice. Most of us have unknowingly internalized it. That’s why when someone does come across a site poorly laid out it’s often a jarring, frustrating experience. A typical desktop layout looks something like this: