The weather is hot, the skies are clear (we hope), and the vibes are high. Summer is in full swing and brings with it pool parties, barbecues, and plenty of Instagram-worthy events. Use these fun and attention-grabbing content ideas to make your summer socials even more engaging

DOGust Days

The month of August is affectionately known as DOGust among dog lovers. Not only is it National Dog Month, but the 1st also serves as a universal birthday for shelter pups. Put the spotlight on the dogs this month with some of these content-worthy ideas:

• Throw your own DOGust birthday party at your clinic and set up a photo booth for your special clients who joined their furever families by way of the shelter.
• Partner with your local shelter and share bios of some of their longest doggy residents to try to help them get adopted. 
• Offer a free first visit for anyone who adopts a shelter dog in August, and share posts about the special on your social media pages.
• Buy some party hats to offer to your puppy clients who came from the shelter and take plenty of photos to share.

Feline Fridays

August is also home to International Cat Day (on the 8th) and International Black Cat Day (on the 17th), but you can spread your cat celebrations out throughout the month. Consider doing a series of “Feline Friday” or “Cats of the Week” posts that call for your followers to share some of their favorite cat photos and videos. These series will encourage engagement on your pages, and provide plenty of fun and laughs for everyone involved.

Wellness Month

August puts the focus on pet wellness. Officially known as wellness month, this provides the ideal opportunity to make some content reminding your followers of the importance of wellness care. Write a few blog posts about different faces of wellness care—like vaccines, dental care, or monthly preventives. Make branded reminders about monthly care needs that you can easily share across your social media platforms. 

Summer Safety Reminders

No one wants to encounter a pet emergency this summer, so take the opportunity to sprinkle some summer pet safety reminders into your content calendar this August. If you have any staff who loves the camera, consider making a cute video series with a selection of safety tips. Think about doing a spoof of a camp counselor or lifeguard with an oversized hat, a sunscreen-covered nose, and a whistle to set the scene for funny, yet informative clips. Bonus points if you have guest appearances from some of your most photogenic clients (with their parent’s approval, of course).

Social Media Marketing Services for You

If the thought of creating content for the whole month of August has you sweating more than the summer temps, Beyond Indigo Pets can help. Our dedicated marketing strategists can keep your digital marketing flowing and growing throughout the entire year. Contact us today to start revitalizing your social media potential.