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Posts Tagged: Facebook for Vets

Social Media for Veterinarians v. Social Marketing: What’s the Difference?

social marketing for veterinarians

The term ‘Social Media’ is often confused with ‘Social Marketing’ – and while it may not seem like it, they are two different animals. For your veterinary marketing endeavors to be a success, it’s important that you understand the difference, and make both work for your practice.

Social Media v. Social Marketing  

Social Media is a means for your practice to stay connected with your online community of existing clients and interested pet owners. It is a place to converse and interact with this community by providing your fans with information (value) and keeping them engaged and bonded to your practice; usually in a fun and lighthearted way.

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