It doesn’t take a Magic 8 Ball to know that Signs Point to Yes! when it comes to the success of Halloween marketing for veterinary practices. Pets own the internet nearly every day of the year, but put a costume on a pug or catch your kitty sleeping in a carved pumpkin and forget about it – it’s Halloween for the win!
Stepping up your veterinary practice’s Halloween marketing game is more important now than in years past. Covid has kept many of us at home – and online – for much of this mind-bending year. Couple that with the collective uncertainty on how to celebrate Halloween with social distancing in mind, and *poof* bringing your pet community together online can be a spook-tacular success.
In the ever-changing world of social media and veterinary marketing, it can be tough to get a handle on everything that you need to manage. Sure, we’ve all heard of Facebook – but what about all those Twitters and Snapchats? There are many more secondary social media platforms than just Facebook, and each has its own strengths and weaknesses. While these platforms might not have the granular control over ad targeting that Facebook does, they each serve a particular niche and can be great complement to Facebook, especially when reaching younger demographics.
Let’s look a bit more closely at three additional social media platforms and how to best use them to reach your intended audience with the content they crave.
The term ‘Social Media’ is often confused with ‘Social Marketing’ – and while it may not seem like it, they are two different animals. For your veterinary marketing endeavors to be a success, it’s important that you understand the difference, and make both work for your practice.
Social Media v. Social Marketing
Social Media is a means for your practice to stay connected with your online community of existing clients and interested pet owners. It is a place to converse and interact with this community by providing your fans with information (value) and keeping them engaged and bonded to your practice; usually in a fun and lighthearted way.
The phrase “going viral” has become a huge part of daily vernacular. With that, it is easy to see how creating viral content is a main goal for many social marketers. What happens when your fifteen minutes of viral fame come to a screeching halt, though? Can your social media ever recover from, gulp, regular results after the high of content that has gone viral?