Posts Tagged: Social Marketing for Veterinarians
Social Media for Veterinarians v. Social Marketing: What’s the Difference?
The term ‘Social Media’ is often confused with ‘Social Marketing’ – and while it may not seem like it, they are two different animals. For your veterinary marketing endeavors to be a success, it’s important that you understand the difference, and make both work for your practice.
Social Media v. Social Marketing
Social Media is a means for your practice to stay connected with your online community of existing clients and interested pet owners. It is a place to converse and interact with this community by providing your fans with information (value) and keeping them engaged and bonded to your practice; usually in a fun and lighthearted way.
Don’t Panic! The Pros and Cons of Viral Content in Veterinary Marketing
The phrase “going viral” has become a huge part of daily vernacular. With that, it is easy to see how creating viral content is a main goal for many social marketers. What happens when your fifteen minutes of viral fame come to a screeching halt, though? Can your social media ever recover from, gulp, regular results after the high of content that has gone viral?
The short answer is: Of course you can. You just have to be aware of what it really means for something to “go viral” and what to do after that happens.