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Posts Tagged: social media marketing

5 Tips to Help Make a Splash this Summer by Marketing to Existing Clients

A puppy and their owner relaxing

Vacations, warmer weather, and fun outdoor activities are a great part of summer. It’s also a great opportunity to include some fun seasonal marketing to encourage business year-round and remind existing customers you are there for them in every season.  

Don’t let your marketing efforts take a summer vacation this year! Here are some easy tips to help your summer social media marketing make a splash: 

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Don’t Panic! The Pros and Cons of Viral Content in Veterinary Marketing

A white dog in front of a laptopThe phrase “going viral” has become a huge part of daily vernacular. With that, it is easy to see how creating viral content is a main goal for many social marketers. What happens when your fifteen minutes of viral fame come to a screeching halt, though? Can your social media ever recover from, gulp, regular results after the high of content that has gone viral?

The short answer is: Of course you can. You just have to be aware of what it really means for something to “go viral” and what to do after that happens. Continue reading