Flea, Tick, and Heartworm Marketing–How to Reach People In This New World

A woman searches on her phone.

As the weather starts to warm up, it is a good time to reach out to patients to keep revenue flowing into the practice and tails flowing through the door. Many of the tried-and-true methods still work. However, there is also room for new concepts to make flea, tick, and heartworm season a success. Let us look at some of the ways digital marketing can be of assistance in this endeavor. 

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5 Tips to Help Make a Splash this Summer by Marketing to Existing Clients

A puppy and their owner relaxing

Vacations, warmer weather, and fun outdoor activities are a great part of summer. It’s also a great opportunity to include some fun seasonal marketing to encourage business year-round and remind existing customers you are there for them in every season.  

Don’t let your marketing efforts take a summer vacation this year! Here are some easy tips to help your summer social media marketing make a splash: 

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Don’t Panic! The Pros and Cons of Viral Content in Veterinary Marketing

A white dog in front of a laptopThe phrase “going viral” has become a huge part of daily vernacular. With that, it is easy to see how creating viral content is a main goal for many social marketers. What happens when your fifteen minutes of viral fame come to a screeching halt, though? Can your social media ever recover from, gulp, regular results after the high of content that has gone viral?

The short answer is: Of course you can. You just have to be aware of what it really means for something to “go viral” and what to do after that happens. Continue reading