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Landing Pages: What Are They And Why Do I Need One?

If you are working with one of Beyond Indigo Pets’ Pay-Per-Click Specialists or Social Marketing Analysts, you’ve likely heard the term ‘Landing Page’ bandied about. But do you know what landing pages are, and why they’re important for your marketing campaigns?

What Is a Landing Page?

A landing page is where a visitor will “land” on your website when following an AdWords or other specific-purpose marketing link. A landing page can either be a specific service page within your website, or be built out separately if the ad is specifically targeted or specialized (e.g.: for a particular promotion or event).

While landing pages can be used for many different purposes, the main goal is to entice visitors to use the service that landed them on that page to begin with. For example, a veterinary practice that offers premium dental services and is targeting its PPC marketing toward those services, would want potential clients following that AdWords link to land on their dental services page, specifically. Continue reading

Don’t Panic! The Pros and Cons of Viral Content in Veterinary Marketing

viral contentThe phrase “going viral” has become a huge part of daily vernacular. With that, it is easy to see how creating viral content is a main goal for many social marketers. What happens when your fifteen minutes of viral fame come to a screeching halt, though? Can your social media ever recover from, gulp, regular results after the high of content that has gone viral?

The short answer is: Of course you can. You just have to be aware of what it really means for something to “go viral” and what to do after that happens. Continue reading

Cutting Through the Political Noise: Social Media for Veterinarians

social media for veterinarians

Whether you’re energized by the uptick in passionate political discourse, desperately seeking the fun photos and quizzes you were used to, or fed up and ready to sign off altogether, there is no doubt that you have noticed a shift in the content of your Facebook, Twitter, and Instagram feeds these past months. And you can bet your clients have noticed a change in what they’re posting, Snapping, and Tweeting, too!

Ultimately, it doesn’t really matter if you or your clients are happy about this social shift or not. You still have a business to run and need to market your business and services, just as your clients still have pets to care for.

So what to do? The solution is simple: keep posting! Continue reading

Tricky Treats: 5 Tips for Halloween Social Marketing for Veterinary Practices

Social Marketing for Veterinary Practices

If coming up with social marketing ideas for Halloween has you spooked, never fear! At Beyond Indigo Pets, we specialize in social marketing for veterinary practices, no matter the time of year – and Halloween is no exception.

Sure, you could run a last minute pet costume photo contest on Instagram, or post your favorite Halloween pet treat recipes to your Facebook and Pinterest pages, but why not think outside of Pandora’s box and do something that will help your practice stand out in the social marketing crowd?

BI Pets’ ace social marketing team has come up with a few spooktacular ideas this Halloween season, and we are happy to share a few treats from our bag of marketing tricks!
Continue reading