If you are working with one of Beyond Indigo Pets’ Pay-Per-Click Specialists or Social Marketing Analysts, you’ve likely heard the term ‘Landing Page’ bandied about. But do you know what landing pages are, and why they’re important for your marketing campaigns?
What Is a Landing Page?
A landing page is where a visitor will “land” on your website when following an AdWords or other specific-purpose marketing link. A landing page can either be a specific service page within your website, or be built out separately if the ad is specifically targeted or specialized (e.g.: for a particular promotion or event).
While landing pages can be used for many different purposes, the main goal is to entice visitors to use the service that landed them on that page to begin with. For example, a veterinary practice that offers premium dental services and is targeting its PPC marketing toward those services, would want potential clients following that AdWords link to land on their dental services page, specifically.
The phrase “going viral” has become a huge part of daily vernacular. With that, it is easy to see how creating viral content is a main goal for many social marketers. What happens when your fifteen minutes of viral fame come to a screeching halt, though? Can your social media ever recover from, gulp, regular results after the high of content that has gone viral?
Whether you’re energized by the uptick in passionate political discourse, desperately seeking the fun photos and quizzes you were used to, or fed up and ready to sign off altogether, there is no doubt that you have noticed a shift in the content of your Facebook, Twitter, and Instagram feeds these past months. And you can bet your clients have noticed a change in what they’re posting, Snapping, and Tweeting, too!
Ultimately, it doesn’t really matter if you or your clients are happy about this social shift or not. You still have a business to run and need to market your business and services, just as your clients still have pets to care for.