Posts Tagged: veterinary blog strategy

For the majority of the lifespan of veterinary digital marketing, practices were sold the idea that a massive pet health library is inherently valuable for a website. Boasting about measurable levels of extra content, digital marketers made it seem like a pet health library was the be-all and end-all of veterinary websites. If every site has a similar feature, however, how does this help your site and your business stand out? Unfortunately, it doesn’t. 

Your veterinary website should give local pet owners a reason to choose your practice, and a pet health library does not do that.