Posts Tagged: veterinary website traffic

For the majority of the lifespan of veterinary digital marketing, practices were sold the idea that a massive pet health library is inherently valuable for a website. Boasting about measurable levels of extra content, digital marketers made it seem like a pet health library was the be-all and end-all of veterinary websites. If every site has a similar feature, however, how does this help your site and your business stand out? Unfortunately, it doesn’t. 

Your veterinary website should give local pet owners a reason to choose your practice, and a pet health library does not do that.

AI overviews, ChatGPT, Google Gemini, and AI search are terms that no one would have understood just a few short years ago. These days, however, it feels like it’s impossible to go even one day without encountering at least one of them. With all of this AI infiltrating seemingly every corner of the internet, what is it doing to your veterinary marketing? This blog helps you understand how AI is impacting your website traffic, and what it means for your marketing efforts.