Posts Tagged: veterinary website optimization

For the majority of the lifespan of veterinary digital marketing, practices were sold the idea that a massive pet health library is inherently valuable for a website. Boasting about measurable levels of extra content, digital marketers made it seem like a pet health library was the be-all and end-all of veterinary websites. If every site has a similar feature, however, how does this help your site and your business stand out? Unfortunately, it doesn’t. 

Your veterinary website should give local pet owners a reason to choose your practice, and a pet health library does not do that.

Your veterinary website gives an instant snapshot into your business. You only have one chance to make a good impression on local pet owners, and common veterinary website mistakes might be keeping you from converting website users into new clients. Here are the top 7 common mistakes we see with veterinary websites, and what you can do to fix them. 

AI overviews, ChatGPT, Google Gemini, and AI search are terms that no one would have understood just a few short years ago. These days, however, it feels like it’s impossible to go even one day without encountering at least one of them. With all of this AI infiltrating seemingly every corner of the internet, what is it doing to your veterinary marketing? This blog helps you understand how AI is impacting your website traffic, and what it means for your marketing efforts. 

You finally found some time to sit down and develop a marketing plan for your veterinary practice. You’re proud of how it came out, and feel relieved that now you can get back to your regular job. Your marketing is set now, right? Unfortunately, that’s not correct. Veterinary marketing is a journey that needs constant tweaking and attention to be successful.