With 2017 officially on the books, many of us are setting intentions for the year to come. The ceremonial changing of the calendar offers us an opportunity to reflect on the results and revelations of the past year and to use that insight in planning for the year ahead.
In Beyond Indigo’s blogging department those reflections and results manifest as Top 10 lists – both for the company and for those clients who subscribe to our blogging service. Compiling these lists is an interesting task. Not only can I see the readership and growth rates for our blogs, but I can also see which topics resonated with our readers (and which ones didn’t) and use that information to shape the editorial calendar in the months to come. Talk about real results in action.
This year, Beyond Indigo’s company blog (the one you’re reading right now) saw a 98% growth rate in readership and accounted for approximately 30% of our website’s total traffic. So what posts drew you in and kept you coming back for more…?
Veterinary blogging is often the unsung hero of successful digital marketing for veterinary practices. Whether lending itself as collateral for veterinary marketing, boosting your veterinary website’s SEO, or as a client outreach product all on its own, blogging offers your practice a unique voice in the online marketplace.
With all that blogging has to offer to a veterinary practice’s online reputation and profile, we find ourselves answering a few questions on the regular. …And while we are always happy to consult with you personally, we also recognize that some folks can be afraid to ask, or that you’re thinking about this at 1:13 a.m. and you don’t want to wait until we open in the morning for answers.