While the holiday season can be lovely, it can also be incredibly stressful for everyone. From veterinarians to practice managers, vet techs to pet owners, and even the pets themselves, we know how unstable this time of year can feel. Stress levels are high, which also makes it a great time to remind local pet owners that you can be a stable resource that provides not only important veterinary services but also some emotional support.

A Reliable Partner

Between travel, visitors, the holidays themselves, and unexpected emergencies, there are plenty of interruptions to routines for pet owners and their furry friends. This is the perfect time to reinforce that you are a reliable partner in a pet owner’s life. Create social media posts or email newsletters reminding nearby pet owners that you offer helpful holiday services like boarding, grooming, and daycare. Let people know you are there for them when they need some assistance, and they will remember you long past the holiday season.

An Empathetic Ally 

Empathy-driven marketing can help reinforce your vet practice’s partnership with your communities. Be sure you’re creating consistent, authentic communication. This includes:

• Posting regularly to social pages with a mix of educational, fun, and engaging content
• Creating custom content on social media pages and your website with helpful holiday resources
• Ensuring pet owners can contact you through a variety of mediums (call, text, email, forms, Facebook messenger, etc.)

Empathy goes a long way when people are feeling stressed, and it doesn’t take a lot of effort to give local pet owners a little bit of a helping hand when they really need it.

Focused Marketing Campaigns

You can use your marketing efforts to make pet owners feel less alone during this time of year. Create flexible and targeted campaigns to support client needs and practice goals. For example, do a series on your daycare experience that shows pet owners they can give themselves and their pets a break when things get stressful. Craft helpful guides that alert pet owners to the potential holiday dangers to pets. Run a few ads about holiday grooming services to get pets ready for holiday visitors. 

Practice Proactive Communication

With everyone so busy during the holiday season, a lot of communication can fall through the cracks. Minimize any confusion by practicing proactive communication with your pet owners. Let people know early about your holiday hours. Share information about after-hours resources. Post about some local pet-friendly holiday events that can give everyone a brief reprieve from their planning.

Encourage Community Engagement

We’re stronger together, especially during especially stressful times. Use your platform to encourage community engagement. Share information about local food drives, volunteer opportunities, and adoption drives. Consider partnering with a local shelter to try to get more pets into their forever homes for the holidays. Encouraging community engagement can help everyone feel less alone.

Beyond Indigo Pets is always here to help you connect with your pet owners with our custom website and marketing services. We let the world know what makes you unique. To learn more about our services, please call (877) 244-9322 or fill out our form.