For the majority of the lifespan of veterinary digital marketing, practices were sold the idea that a massive pet health library is inherently valuable for a website. Boasting about measurable levels of extra content, digital marketers made it seem like a pet health library was the be-all and end-all of veterinary websites. If every site has a similar feature, however, how does this help your site and your business stand out? Unfortunately, it doesn’t. 

Your veterinary website should give local pet owners a reason to choose your practice, and a pet health library does not do that.

Blending In Instead of Standing Out

The main problem with pet health libraries is that they don’t leave a lot of room for personalized touches that allow website content to stand out. Instead, 500 veterinary practices are basically presenting the same information in the same way. The problem with this is:

• It doesn’t communicate what makes your practice different.
• It doesn’t reflect your doctors, philosophy, services, or local community.
• It doesn’t give pet owners a reason to choose your practice over another.
• It creates a website filled with content that wasn’t written specifically to answer your clients’ questions.
• It may create confusion around what content search engines should prioritize when similar or identical information exists elsewhere.
• It doesn’t offer any help for establishing why an AI engine should recommend your specific practice.

Essentially, a pet health library is not only not helping your veterinary SEO, but it could be hurting it by creating duplicate content across hundreds of sites. It’s also not giving you any kind of competitive advantage over your competitor practices. 

Pet Health Information That Helps 

Pet health information can be a great way to add content to your website, but it should be custom created using the tone, voice, and perspective of your specific veterinary hospital. While a pet health library showcasing some common ailments might not do much for your website, a few different blogs about specific health issues and how your practice can help them can significantly boost your website content, and improve your rankings in search engines. You can use a pet health library as inspiration for content creation, but be sure to craft custom content to enhance your site instead of dulling its shine with something every other site will have. 

Building a Competitive Edge with a Personalized Site

Your veterinary website essentially serves as your digital waiting room. It should reflect your practice, your values, and what makes you stand out from every other vet in your area. With the help of an expert veterinary marketing company like Beyond Indigo Pets, you can have a website that works for you instead of against you. 

Every Beyond Indigo Pets’ site is:

• Custom designed for the individual practice.
• Built around the practice’s specific services, audience, brand, and goals.
• Written specifically for that practice.
• Structured for search visibility and pet owner usability.
• Supported by content created for your practice, rather than pulled from a library shared across hundreds of other veterinary websites.

Your Veterinary Website Your Way

If you are ready to build a veterinary website that benefits your practice, the team at Beyond Indigo Pets is ready for you. Our custom veterinary websites show the world what you have to offer, and make it easier than ever for local pet owners to find and connect with your practice. Contact us today to get started.