Adding a new service to your veterinary hospital is a great way to keep current clients happy, and to entice some new business. This new service won’t do you any favors if you don’t properly market it, however. Have no fear, we are here to help you figure out how to inform pet owners about a new veterinary service to keep your appointment books full. 

Shout it From the Rooftops…or the Exam Rooms

Your current clients are the first line of potential customers for your new service, so make sure they know about it. Be sure to inform clients of the new service when they schedule an appointment. Remind them when they come in for their appointment. Make a few eye-catching signs to hang around the practice. The faster you can get your current clients to start using the new service, the more likely you’re creating a successful endeavor. 

Update and Optimize Your Website

Whether you’re adding urgent care, walk-in appointments, in-house ultrasound, rehab, fear free, or grooming services, you should definitely make a new page on your veterinary website that highlights it. Make sure you have some content dedicated entirely to the new service (or longer hours, new doctors, or any other updates you have). Take the time to optimize the content with keywords, meta descriptions, and title tags. Don’t forget to add it to your website navigation to allow pet owners to easily find it when browsing your site. 

Put Your Money Where Your Ad Is 

Pay-per-click(PPC) advertising is a great way to accelerate awareness about a certain service. Paid ads used in conjunction with organic SEO efforts will help your service climb the search engine results pages, which means more pet owners will see it. Increasing local awareness across a large number of people is one of the quickest and most effective ways of getting people to utilize your new service. 

Post It and Share It

Social media is another great avenue for spreading the word about your new veterinary service. Make a post for each of your social media platforms to let your current followers know about the update. Think about creating an engaging video or an informative infographic that people might even share across their own social media profiles to expand your reach. It’s hard to resist a cute animal post or video.

Update Your Google Business Profile Information

Don’t forget to update your Google Business Profile with information about your new service. This will ensure that local pet owners googling both your business and the service will be able to easily find your contact information, which will simplify the process of booking an appointment. 

Use the Same Messaging

Before you start sharing information about your new service, hone down the messaging you want to use, and make sure everyone at your practice is on the same page about it. You might want to even write up a little blurb to share with your staff so they know how to share the information. 

Coordinated Marketing Campaigns

Whether you’re launching a new service or trying to get more business for your veterinary practice, you need to set your sights on coordinated marketing campaigns that combine your website, SEO, PPC, and social media. 

Beyond Indigo Pets is here with dedicated marketing services to help you spread the word about your practice and what it can offer local pet owners. Contact us today to learn about how we can help you market your veterinary business and all of your services.