Posts in Category: Social Media Marketing

Whether you’re energized by the uptick in passionate political discourse, desperately seeking the fun photos and quizzes you were used to, or fed up and ready to sign off altogether, there is no doubt that you have noticed a shift in the content of your Facebook, Twitter, and Instagram feeds these past months. And you can bet your clients have noticed a change in what they’re posting, Snapping, and Tweeting, too!

Ultimately, it doesn’t really matter if you or your clients are happy about this social shift or not. You still have a business to run and need to market your business and services, just as your clients still have pets to care for.

So what to do? The solution is simple: keep posting! Continue reading

In the ever-changing swirl of Social Media, it’s hard to know where to focus. Our Beyond Indigo Social Marketers see 7 social marketing trends that should be important to savvy Veterinary Practices in 2017:

Treat Social Media as a valuable business asset with ROI

Social media for business has come a very long way in the last few years. To be effective, social media marketing should be considered a valuable business asset and part of your practice’s marketing strategy. Have ongoing discussions about goals, ad strategy and budget, target audience, post content and methods for increasing post engagement. If you’ve handed off your online social presence to a social media-loving staffer and thought little more about it–you’re missing a big opportunity and 2017 is the year to change that. Continue reading