When it comes to ranking well with veterinary SEO, you need to utilize a mix of tools to keep your website and its content relevant and enticing for users. Blogs are a fantastic tool that can help you improve your SEO, position you as a thought leader in your field, and help answer questions for both current and potential clients. Here are just a few of the ways blogs can help improve your veterinary SEO:

The Ultimate SEO Tool

Blogs are considered a premium SEO tool because they are one of the easiest ways to consistently add fresh and relevant content to your website. Search engines (like Google) favor websites that are continuously adding new content. 

Blogs also:

• Make it easy to target certain keywords (and even long-tail keywords)
• Give you the perfect opportunity to share internal links (to other pages on your website)
• Add some backlinks to outside, reputable websites
• Provide a platform to engage users
• Help improve your site’s mobile optimization
• Allow you to incorporate a variety of media types
• Give you authority in your field, which leads to trust of web users
• Provide strong content to share on social media

How Can Veterinary Blogs Help a Site’s Ranking?

This might all sound well and good, but what does it really do to help your veterinary website’s ranking? Well, it’s beneficial in a few ways. As we previously mentioned, blogs give you more content for your website. This means that search engines have that much more to index, which makes it much more likely that your veterinary website will have either keywords or answers to questions users are searching for. If your blog content is engaging enough, it will entice users to spend more time on different pages of your site, which gives it more authority for search engines. Search engines also regularly crawl websites looking for relevant pages to index so web users can find them. The more blogs you produce, the more indexed pages you’ll have on your site. 

How Do Blogs Affect Website Traffic?

One of the main points of building a dynamic veterinary website is to encourage more traffic. Blogs can help you achieve this in a number of ways, including:

• Capturing organic traffic with keyword usage
• Allowing space to use long-tail keywords, which are usually less competitive, but provide answers to questions web users are searching for
• Providing a platform for diversified content, which can help you appeal to a broader audience
• Giving users relatable content in their inbox that encourages them to click from newsletters over to the website
• Building a community for your users by giving them a place to comment and discuss various topics
• Improving your brand awareness, which can entice users to click over to other pages on the site
• Providing educational information for users searching for knowledge, which gives you more traffic opportunities from users interested in learning
• Offering a strong opportunity for networking with other industry influencers, which can lead to collaborations that show your content to new audiences
• Setting the scene for seasonal content that can draw in traffic from new audiences 

How Do You Make the Most Out of Veterinary Blogs?

If you are going to go through the effort of producing regular blogs, you should do what you can to make them as effective as possible. In order to do this, you should:

• Do Keyword Research: Keyword research tools can help you find high-value keywords that can get you important organic traffic.
• Create High-Quality Content: When it comes to veterinary blogs, quality is definitely preferably to quantity. Write comprehensive, valuable, and original content that addresses the user’s search intent. Aim for in-depth articles that provide thorough coverage of the topic, and avoid duplicate or thin content, as it can negatively impact veterinary SEO.
• Think About On-Page SEO: Optimize your blog post’s title tag with your target keyword, and be sure to include the target keyword in the meta description. Use header tags (H1, H2, H3, etc.) to structure your content and include keywords where relevant. Incorporate internal links to other relevant pages on your website, and optimize images with descriptive alt text.
• Use a Dynamic Title and Media: If you want people to have a reason to click on your blog, you have to make it eye-catching enough to grab their attention. Make sure your title is engaging and dynamic, and use relevant photos or videos that dress your blog up. 
• Share Your Blog on Social Media: Once your blog is posted, share the link across your social media platforms to reach new audiences. If you want to expand your reach even more, you might want to put some money behind your social post.

Beyond Indigo Pets is here to help you with all things blogging. As a veterinary marketing agency with decades of experience, we know what it takes to get you seen across various mediums. Fill out our form or call (877) 244-9322 to get started today.