Posts Tagged: Social Media for Veterinarians
Social Media for Veterinarians v. Social Marketing: What’s the Difference?
The term ‘Social Media’ is often confused with ‘Social Marketing’ – and while it may not seem like it, they are two different animals. For your veterinary marketing endeavors to be a success, it’s important that you understand the difference, and make both work for your practice.
Social Media v. Social Marketing
Social Media is a means for your practice to stay connected with your online community of existing clients and interested pet owners. It is a place to converse and interact with this community by providing your fans with information (value) and keeping them engaged and bonded to your practice; usually in a fun and lighthearted way.
The Social Savvy Vet: Social Marketing Trends for 2017
In the ever-changing swirl of Social Media, it’s hard to know where to focus. Our Beyond Indigo Social Marketers see 7 social marketing trends that should be important to savvy Veterinary Practices in 2017:
Treat Social Media as a valuable business asset with ROI
Social media for business has come a very long way in the last few years. To be effective, social media marketing should be considered a valuable business asset and part of your practice’s marketing strategy. Have ongoing discussions about goals, ad strategy and budget, target audience, post content and methods for increasing post engagement. If you’ve handed off your online social presence to a social media-loving staffer and thought little more about it–you’re missing a big opportunity and 2017 is the year to change that.