Posts Tagged: Google

While Google rolls out hundreds of minor tweaks to its algorithm each year, occasionally they release a major update to the platform that impacts nearly all websites across the internet.  Website owners should take particular notice of these major updates, especially since they often require changes to website behavior. As of Thursday, August 18th, 2022, Google has released a new major update called “Google’s Helpful Content Update,” and it’s packed full of important details for website owners regarding the content on their website. Our Beyond Indigo Pets team of certified Google experts is here to help explain Google’s Helpful Content Update, and share tips on how to improve and maintain your website’s SEO ranking under the new algorithm. 

Digital Marketing is very fickle, especially when Google is involved.  Unfortunately,  if you do not rank in Google, you do not exist in the eyes of the internet. In fact, when a hospital conducts marketing, it is marketing to two audiences—clients and Google. 

In the ever-changing world of social media and veterinary marketing, it can be tough to get a handle on everything that you need to manage. Sure, we’ve all heard of Facebook – but what about all those Twitters and Snapchats? There are many more secondary social media platforms than just Facebook, and each has its own strengths and weaknesses. While these platforms might not have the granular control over ad targeting that Facebook does, they each serve a particular niche and can be great complement to Facebook, especially when reaching younger demographics.

Let’s look a bit more closely at three additional social media platforms and how to best use them to reach your intended audience with the content they crave.

People demand instant, accurate, and helpful information on Google. Because of this, it likely comes as no surprise that Google has had to make many complex updates to its algorithm to keep up. Gone are the days of “cookie-cutter” search results. Google near me now strives to deliver the most customized, local search results possible. A Brooklyn pet owner, for example, searching for “veterinarians nearby” will get totally different results than a pet owner in the Bronx searching the same keyword phrase – all thanks to Google’s local-search result algorithms.

When it comes to the veterinary industry, near me searches has many applications. A pet owner who has recently moved to a new city and is looking for a new family practice veterinarian, for example, may Google “veterinarian near me.” Meanwhile, a person worried about the chocolate their new puppy just consumed may hurriedly Google “nearby emergency vet.” It is crucial that your veterinary clinic or hospital show up in positions 1-3 during these deciding moments.