You finally found some time to sit down and develop a marketing plan for your veterinary practice. You’re proud of how it came out, and feel relieved that now you can get back to your regular job. Your marketing is set now, right? Unfortunately, that’s not correct. Veterinary marketing is a journey that needs constant tweaking and attention to be successful. 

Different Goals, Different Marketing Tactics

One of the biggest reasons that marketing efforts must shift over time is to meet new goals. Your goals for your practice are constantly evolving, which means your marketing needs to change to achieve them. Whether you are trying to get more appointments for wellness visits or you’re trying to book up your boarding facility before the holidays, you can use your marketing to help you reach these goals. Even if you create a successful campaign for one service, you will need to shift your marketing strategy to target other facets of your business for optimal success. 

Marketing Needs for Each Phase 

Businesses require different marketing techniques and campaigns at different phases of their lifecycle. For example, a startup veterinary hospital is going to have to focus heavily on reach and brand awareness to let local pet owners know it exists. A well-established practice, however, might want to focus more on reminding current customers about other veterinary services. Changing your marketing strategy as your business grows and enters a new phase will be essential for maintaining a successful practice. 

Changing Pain Points

As a veterinary practice owner, you undoubtedly have a series of pain points that are preventing your business from taking off like it could. When you approach your marketing strategy as a journey, you can focus on these particular pain points until they no longer cause you problems. Some common pain points we see in veterinary practices are:

• Staffing Issues
• Empty appointment times
• Lack of interest in certain services 
• Lack of awareness in certain services 

With targeted marketing campaigns, you can conquer these and any other pain points you might be experiencing in your practice.

Lacking Results from Automation 

While new advancements in AI technology have made it easier to do certain aspects of your marketing, it isn’t enough. You cannot replace people in a successful marketing campaign. A human keeping an eye on a marketing campaign will be able to make adjustments in real time to account for any elements that need improvement. A dedicated marketing team can watch over your accounts, make changes when necessary, tweak campaigns to meet new goals, and give you real-time results (and explain what they mean).

Your Marketing Partner

It’s helpful to have a trusted partner on this marketing journey, and that’s where Beyond Indigo Pets comes in. Each client has their own dedicated marketing strategist to watch over their account and ensure it gets the best results. Contact us today to start on the next step of your marketing journey.