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Get to Know the Basics of a Veterinary Website

Person and cat reviewing a veterinary website.

It’s no secret that the world has changed since the beginning of the COVID-19 pandemic. More than ever before, people are checking websites and digital platforms for important information about the businesses they choose to spend with before they decide to make a purchase or become a customer. 

Your veterinary website is a direct reflection of your practice. It should give visitors a clear idea of who you are, what you do, and how you operate. A great tip is to think of your website as a digital waiting room, where visitors can learn about your services, make appointment requests, and get information that will impact the health of their beloved pet. Does your website have all they need? 

Why the Digital Space Is More Important than Ever 

If your website is outdated, broken, or missing important information, your website visitors will quickly move on in search of another practice that offers that information. The veterinary marketing experts at Beyond Indigo Pets have put together a list of the basics of a veterinary website to help your practice be as successful as possible:

The Basics of a Veterinary Website 

# 1. Clear Contact information and Calls-to-Action 

When clients make the decision to contact you, you want it to be as easy as possible for them. Your business phone number and general contact information should be clear and easy to find. Any extra time spent seeking that information out is a potential chance to lose that customer. 

If you prefer your clients call to schedule an appointment, your phone number needs to be easy to access. It’s even better if it’s click-to-call so they can press a button on their phones and connect with you. The same goes for appointment request forms and email addresses—the easier it is to find, the more likely a client is to use it.

Also consider adding your online pharmacy and practice app information at the top of your website, so your users can navigate to this easily. 

# 2. Address and Hours of Operation 

For new clients looking to start a relationship with a new veterinary practice, they like to know your location and what your hours of business are so they can determine if you meet their needs.

Consider adding your business hours and address to your website footer (bottom portion of your website on each page). Your hours should be consistent across all platforms, including your website, Google My Business, Facebook, Nextdoor, etc. If a customer sees different hours in different places, they could become confused and frustrated, and choose to go somewhere else. 

# 3. Content Up-To-date and Not broken 

Technology and styles are ever-changing, and that applies to the look and functionality of your website as well. Websites that appear outdated and broken may give the impression that you don’t care about the upkeep of your practice and business. 

An easy way to avoid your website becoming outdated is to give it a look-through at least once every few months. Make sure your content is up-to-date, the correct business information is on there, and that you are still satisfied with the look and feel of your site. 

The experts at Beyond Indigo Pets are also here to help review your website for potential upgrades and refreshes on the design of your website. Sometimes it’s as simple as making a small update like adding strong Calls to Action that encourage users to either call your practice or fill out a form at the end of each page. Other times a new, refreshed design would be a better fit for your business. 

# 4. Veterinary Services Offered  

New clients usually want to know  what type of pets you see and what services you offer. List out your services simply to attract clientele in search of what you offer. Your website content should be clear and concise, and not too long or wordy. 

If your content is engaging and concise, a user will be encouraged to click through to the other service pages and areas of your website. Beyond Indigo Pets can help with writing website content that matches the tone and voice of your brand, that is also Search Engine Optimized (SEO) optimized for best practices. 

# 5. About Us and Meet the Team 

People like to put a face to the name and see who will be caring for their pets. Especially now in the time of COVID, curbside service, and masks, customers will be seeking out a friendly, smiling face to feel reassured that someone kind and qualified will be caring for their pets. 

Because of this, the About Us and staff pages are some of the most frequently visited pages. People want to know more about the individuals who will be providing veterinary services to their valued furry family members. 

Your About Us or Staff page should be easy to find and navigate to from any page of your website. Use a clean layout and display of the staff members and bios.

Your Veterinary Website Needs

Your website is a direct extension of your practice. Potential customers can get a sense of your business’ identity, ideals, tone and services offered just by glancing at your website. Beyond Indigo Pets would love to help you get a website that attracts new customers. Call us at 877-244-9322 to learn more. 

Have questions about this veterinary industry marketing topic? Want tips on what else to look out for or how to improve your business' marketing? Come ask questions, share solutions, and join the conversation on VetMarketingTalk, a new online community designed for the veterinary industry and powered by the marketing experts at Beyond Indigo Pets. Click here to sign up today—FREE for the first 30 days, no credit card required.