With 2017 officially on the books, many of us are setting intentions for the year to come. The ceremonial changing of the calendar offers us an opportunity to reflect on the results and revelations of the past year and to use that insight in planning for the year ahead.
In Beyond Indigo’s blogging department those reflections and results manifest as Top 10 lists – both for the company and for those clients who subscribe to our blogging service. Compiling these lists is an interesting task. Not only can I see the readership and growth rates for our blogs, but I can also see which topics resonated with our readers (and which ones didn’t) and use that information to shape the editorial calendar in the months to come. Talk about real results in action.
This year, Beyond Indigo’s company blog (the one you’re reading right now) saw a 98% growth rate in readership and accounted for approximately 30% of our website’s total traffic. So what posts drew you in and kept you coming back for more…?
In June 2016 my wife, Giovanna – a social marketing account manager here at Beyond Indigo, and I embarked on an international workcation. Finding a place for our stuff was one thing, but finding the best place for our cat Flynn was another.
We ultimately decided on flying our cat from Texas to California to stay with Giovanna’s grandmother. In doing this, we found that flying with a cat can be a stressful experience for both the owner and pet.
Because we are both wired to blog, we have put together this list of our top five tips to consider when flying with your cat.
Tip 1: Get Your Cat Approved to Fly
In order for our cat to be able to fly on an airline we had to get express permission from a veterinarian, by way of a Pet Health Certificate. You must have two copies of this document – one to present at security and one to keep with the cage. The certification is only good for 10-14 days in most cases, so you must time it with your flight itinerary. You may also be required to bring a rabies tag with your pet, so it’s best to plan ahead for that, too.
Gone are the days when the family pet is relegated to the cold, dark backyard when the family gets together for a meal or gathering (thank goodness!). Instead, the pets of today are free to enjoy the fun and excitement of holiday celebrations right along with the rest of the family, whether curled up on the rug by the fire, resting in a warm lap, or begging for scraps under the dinner table.
As pet parents and animal lovers, it’s safe to say that most of us enjoy sharing our holiday shenanigans with our dogs, cats, parakeets, gerbils, and bearded dragon lizards. It’s important to keep in mind, however, that the holidays bring with them a special set of safety concerns for our pets. Before you get too deep into holiday-mode, take a moment to “pet-proof” your festivities with our simple tips.
If you’re thinking about starting a blog for your veterinary practice, you may be wondering, “What should I write about?” Well, your high school English teacher was right. Write what you know.
Almost anything that affects your practice can be turned into a blog post. Unlike an article or pamphlet, blogs are intended to be immediate and casual. Strive for an informal, newsy tone.
For starters, try these:
Information about pet health. How to brush a dog’s teeth, how to give a cat a pill. Any general pet health information you routinely give clients can make a great blog post.
Current events or issues affecting pets in your area. Has a pet food recall affected your area? A local tick infestation? A heat wave that could pose a danger to unprotected pets? Blogging timely issues like these help get information to your clients (and potential clients) quickly. Over time, they’ll think of your site as a place to look for answers to timely issues.
Questions from clients or readers. “Mailbag” blog posts are always popular. You probably get asked dozens of questions each day about common pet health issues. Select a few of general interest and answer them in a blog post. Better still, ask readers to submit their questions by email or give them to your receptionist. Of course, you’ll only answer those where you’re comfortable giving general information.
Changes in your practice – Get a new dental laser machine? Show it off. Just finished remodeling your boarding area? Pictures please. We all like to hear what’s new. It’s fine to be excited to let everyone know what’s happening at your practice. The key is to keep the tone light rather than like a press release.
Local events you’re sponsoring or participating in. Will you have a table at Homecoming Days? Helping with a food drive for a local shelter? Let people know about the event in your blog so they can participate. Don’t forget to do a follow-up post with photos of the event.
Write about what others are writing. One of the great things about blogs is that you aren’t limited to your own content, but can comment on news, articles, videos and other blog posts. Give your take on a local news story affecting pets, share a useful (or funny) pet video, bring an article you read to your client’s attention or even comment on another blog post. Just be sure to give credit and a link to the original work.