Posts Tagged: Google Ads
In the fledgling days of the internet, digital marketing used to be very simple. Today, everything has evolved and there are multiple moving parts that each seem to require regular attention. We have seen many veterinarians with their head in their hands wondering why marketing on the internet seems so confusing. The answer is: because it IS CONFUSING. How do you navigate it and come out successful and sane on the other end of the process?
As the weather starts to warm up, it is a good time to reach out to patients to keep revenue flowing into the practice and tails flowing through the door. Many of the tried-and-true methods still work. However, there is also room for new concepts to make flea, tick, and heartworm season a success. Let us look at some of the ways digital marketing can be of assistance in this endeavor.
Writing a search ad in Google AdWords is easy to do in theory, but often difficult in practice. On the surface putting an ad together in AdWords seems as simple as filling in the blanks, however there is much more to creating a good ad than merely writing about a business.
What’s In An Ad?
Google offers traditional and expanded text ads that appear on the front page of the search engine on desktop, tablet, and mobile devices. These ads often connect directly to a dedicated place on a website called a landing page. Both ads types consist of a headline, two lines of text and a display URL.