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Thoughts of a First-Time VMX-er 

It’s a Sunday morning that feels suspiciously like a Monday as we descend the escalator to the lower level of the Orange County Convention Center. We flash our badges to the staff members standing guard in front of the door and they nod as they see the “E” for exhibitor nestled in the lower-left corner. 

It’s the first official day of VMX (Veterinary Meeting & Expo) and two out of three of us in our trio have never been to a veterinary convention of any size before. As soon as we see the ever-expanding convention floor, we realize this is a massive one. 

Luckily, the Beyond Indigo Pets booth is pretty close to the door, and we are soon setting up for Day One. We plug in the iPad so it displays website examples across the flat-screen tv, organize the new white ottomans in a pattern that is both comfortable and inviting, and set out our flyers on the tall table that rests in the front left corner of the booth. 

And then we wait. 

Hannah and I (Beth), the two convention newbies, fidget nervously. The sheer amount of people and noise is much more than we were expecting. Within the first twenty minutes of the show, someone walks by with a cute dog on a leash and we both inhale excitedly. 

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Beyond Indigo Speaks at NAVC 2017

Are you planning to attend the NAVC conference this year?

Beyond Indigo has some exciting topics for you to add to your session list! Join Beyond Indigo’s Marketing and Technology Consultant, Nancy Dewitz, as we discuss the roles of technology in your practice.

If you’ve been looking to get the upperhand on the role technology plays in your practice, be it on the client side or in the exam rooms, these sessions can help you gain a better understanding of the value technology holds in your practice and better equip you to plan for the future.

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Pro Tips for Surviving a Veterinary Conference

For many of us, early spring brings veterinary conferences to our schedules. Record attendance at NAVC 2016 proves that these events continue to provide valuable educational and networking opportunities, and there’s no doubt that the upcoming NAVC2017,  WVC, and AAHA Nashville 2017 will do the same.

These events have definitely changed over the years. We have been attending conferences for well over 20 years, usually as a vendor or speaker, and can say with some degree of confidence that, at this point, we’ve probably seen it all.

We’ve watched as you all enter the exhibit hall the first day, wide-eyed and full of energy. We’ve seen how, as day 2 rolls around, the pace and energy begin to slow; and how, by day 3, you are barely dragging along… And heavens, by day 4! You have that glassy-eyed look about you that only comes from too much of a good thing.

Whether you are a first-timer to a veterinary conference or a seasoned pro, it never hurts to have a little insight when it comes to what lies ahead. With that in mind, I would like to offer a bit of my experience when it comes to surviving a veterinary conference. Continue reading