In order to survive in the time of COVID-19, businesses, especially those in the veterinary field, have had to think quickly and pivot to provide new ways of offering service. While many companies have managed to successfully navigate this new world, morale has not always been at the forefront of these transitions.
Employee morale, customer morale, and community morale are important elements of a business in normal times, and they are even more important now. If you are interested in boosting spirits in and around your company, here are some easy ways you can do it:
In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.
It is more important than ever to continue your marketing efforts during a recession, however. This proactive approach can help your business not only keep its head above water but also allow it to thrive. According to Forbes, both Pizza Hut and Taco Bell increased their marketing spend during the 1990-1991 recession while McDonald’s decreased theirs. The result was a 61% sale increase for Pizza Hut, a 40% increase for Taco Bell, and a 28% decrease for McDonald’s. Online behemoth Amazon was also able to grow sales by 28% during the 2009 recession thanks to their continued ad spend and product development.
At Beyond Indigo, we understand the value of results.
Our team has been working tirelessly to help our clients continue to market their essential services to pet owners who are still trying to care for their pets. Here are a few of our favorite results in the time of COVID:
Optimizing Our Blogs
We utilize blogs to help our clients get more traffic to their websites, take advantage of high-value keywords, and add unique content to the site, all of which can help improve search result rankings. COVID-19 has accelerated the rate at which the news cycle changes, making it vital that you push out relevant content that can get users to your website to see your latest updates.
One of our Social Media Analysts has been using her blogs to share topics like “4 Things Your Cat Wishes You Knew.” She boosted this blog for just $50 on Facebook and, thanks to the eye-catching title, the blog reached over 4,000 people and sent almost 800 people to the landing page on the website! Getting this much traffic to the website is a great way to inspire users to click around and learn more about your services.
Google has made some changes to its advertising platform, but our team of rockstar analysts is paying attention to the changes and making necessary changes to our client accounts. Because of their efforts, many of our SEO and Google ads clients have seen more conversions than ever before. These are just a few of the top statistics we’ve seen so far:
- One client had more conversions this quarter than any other quarter since August 2017.
- Another client also brought in more conversions than they have since they joined with Beyond Indigo in the last quarter of 2017.
- One client actually tripled the number of conversions they had in the first quarter of this year.
- One client had 445 phone calls in March 2020 alone. This is a 51% increase from last year.
- Another client had a 127.27% year-over-year increase in New Client Form submissions. This resulted in an estimated value of $7,500 in new business for the practice.
Social Media Stars
Our Social Media Analysts have stayed on top of Facebook’s changes during COVID-19, and our clients are seeing massive results from those efforts. These are just a few of our top results:
- One client’s ad campaign had double the reach and triple the impressions with just 70% of their usual budget.
- Another client’s simple Curbside Care post had 252 reactions, 30 comments, and 26 shares!
- In February 2020, one of our clients got 1,830 clicks on an ad with a $0.54 Cost Per Click (CPC) average. In April 2020, this same client got 2,555 clicks with an average CPC of just $0.27.
- One client experienced a 410% increase in Facebook ad impressions.
- Yet another client got 59 New Facebook Page Likes in March (up 96% from February), saw an engagement rate of 7,323 (up 183% from February), and saw a 1,180% increase in ad impressions from February!
Beyond Indigo is here to help you and your business through the uncertainty of COVID-19. Our full-service marketing packages make it easy for you to maintain a relationship with your current clients and reach out to new clients so you can grow. Contact us today for a free consultation.
For many of us, working from home sounds like a dream come true. However, it’s unlikely that any of us envisioned our dreams of telecommuting becoming a reality as the result of a world-wide pandemic and National Health Emergency. But, as COVID-19 sweeps through communities across the US and Canada (along with the rest of the world), more and more people are being told to stay home in general, and to work from home when possible.
It may surprise you to learn that Beyond Indigo Pets is one of the “oldest” continuously-run virtual companies in the US. As of March 2020, BI has operated as an online-only workspace for 22 years – which, in our humble estimation, makes us subject matter experts in telecommuting, both as employers and as employees. With that in mind, Beyond Indigo’s directors and staff alike have collaborated on a list of tips for working from home.
Whether you’re an employer looking to successfully establish telecommuting in your workplace or an employee looking to succeed in working from home (especially if you have children or pets), it is our hope that our tips for telecommuting help you get the job done.
It’s a Sunday morning that feels suspiciously like a Monday as we descend the escalator to the lower level of the Orange County Convention Center. We flash our badges to the staff members standing guard in front of the door and they nod as they see the “E” for exhibitor nestled in the lower-left corner.
It’s the first official day of VMX (Veterinary Meeting & Expo) and two out of three of us in our trio have never been to a veterinary convention of any size before. As soon as we see the ever-expanding convention floor, we realize this is a massive one.
Luckily, the Beyond Indigo Pets booth is pretty close to the door, and we are soon setting up for Day One. We plug in the iPad so it displays website examples across the flat-screen tv, organize the new white ottomans in a pattern that is both comfortable and inviting, and set out our flyers on the tall table that rests in the front left corner of the booth.
And then we wait.
Hannah and I (Beth), the two convention newbies, fidget nervously. The sheer amount of people and noise is much more than we were expecting. Within the first twenty minutes of the show, someone walks by with a cute dog on a leash and we both inhale excitedly.
Before we know it, people come up to the booth to start conversations. We chat with current clients and people who are interested in learning more about our services. After each conversation, we pick up the Samsung smartphone we checked out from the convention center and scan the barcode on the person’s badge. This little device allows us to keep detailed notes of all of our conversations so we do not forget. You have no idea just how many people you will chat with over the course of the four-day convention, and we want to make sure to follow up on all of our great conversations.
From our spot in our corner booth, we witnessed a lot at VMX (and cultivated a few new inside jokes like Sad Siri, who earned her name for giving us driving directions to streets that sounded suspiciously like Violent Avenue and Sad Lake Road).
Here are a few of our favorites observations:
The Veterinary Industry is Huge
Like, huge. 15,000 people and 10,000 steps a day big. We spent four days at this convention and didn’t come close to seeing every booth. There is a product or service for any veterinary need you can imagine. From apps to cleaning products, there is something for everyone. This is true for veterinary services as well. Whether you are the owner of a small, specialized clinic or run a big emergency hospital, there is always a client who could benefit from your services. The trick is to send your message to the right people at the right time so they know you are there.
Cute Animals Are Great Conversation Starters
As mentioned above, the members of the Beyond Indigo Pets team are suckers for a cute animal. We got excited each and every time we saw a dog or a cat at VMX and waited in long lines to spend some time playing with puppies and kittens. Judging on the crowds around the animals, we are not the only ones who feel this way. Animal pictures and videos are great marketing tools for anyone in the veterinary industry. When you know how to use them the right way, they can instantly generate buzz for your business.
The booths that really stood out amongst the sea of banners and gimmicks were the ones that felt like they stayed truest to their core values. When you are trying to set yourself apart from competitors, people can sense if your message is something you actually believe or if you are just saying what you think they want to hear. Every single business has something that makes them unique, and it is those small details that can really attract new clients and tails through your door.
Don’t Be Afraid to Try Something New
The entire convention was something new, which was a little scary at first. Especially for our team who is used to working remotely and “meeting” virtually. Overall, it was a great experience that reminded me how much you can gain from simply trying something new. Whether you are thinking about adding a new service to your repertoire, or you are considering adding Call Tracking to your phone systems, don’t let the fear of something new keep you from making the next step forward for your business.
If you are ready to take your business up a notch but need help getting started, Beyond Indigo Pets is here for you. As experts in the veterinary digital marketing field, we know exactly what it takes to get new tails through your door. Contact us today to learn more about our services and what they can do for your business.
Digital marketing has become increasingly pertinent to the veterinary industry. If your practice is to be successful and relevant in the digital marketplace, you must seek out a veterinary marketing agency that can deliver more than Doggo memes and cat videos.
Finding a marketing partner who understands that there is more to digital marketing than a Facebook page and a simple website is key. More important still? Finding an agency that has a proven track record of bringing tails in the door, and the results to prove it.
But what are “good results” in veterinary marketing? How do you know if what you’re being shown is actually impressive, or just sounds impressive because you’re not entirely sure you understand what you’re being told?
At Beyond Indigo, we understand that a degree in veterinary medicine rarely comes with built-in expertise in marketing – especially digital marketing. Because of this, we believe that educating clients (both current and prospective) on the ins and outs of their marketing results is both a responsibility and a cornerstone of gold-standard service.
You know you need help with your marketing, but how do you go about finding the right agency for your practice? Many veterinarians feel at a loss when trying to decide how to get marketing help, and fall back on the great equalizer of price. But the lowest cost is not always the most effective option, and may even cost you more in the long run.
With convention season upon us, you’ll probably see more than your share of advertising for all kinds of marketing services. How do you sort it all out?
New year, new resolutions! Much like we do with ourselves, it’s critical to stop and assess the health of your digital marketing. Analyzing data and results on a regular basis will help you keep the finger on the pulse of your company’s success; more so, it’ll allow you to quickly identify opportunities to adjust your strategy and continue on a path towards success.
Establish a Baseline of Health
As with our health, establishing a baseline is the first step in understanding the health of your marketing campaigns. What is “normal?” What is an average month like?
To start, think about what a “healthy” business means to you. Does this mean more appointments on the books? More calls made to the clinic? Here at Beyond Indigo, one metric we like to keep track of is new clients (if you’ve ever heard our CEO, Kelly Baltzell, speak, you’ve likely heard her talking about bringing tails through the door!).
With 2017 officially on the books, many of us are setting intentions for the year to come. The ceremonial changing of the calendar offers us an opportunity to reflect on the results and revelations of the past year and to use that insight in planning for the year ahead.
In Beyond Indigo’s blogging department those reflections and results manifest as Top 10 lists – both for the company and for those clients who subscribe to our blogging service. Compiling these lists is an interesting task. Not only can I see the readership and growth rates for our blogs, but I can also see which topics resonated with our readers (and which ones didn’t) and use that information to shape the editorial calendar in the months to come. Talk about real results in action.
This year, Beyond Indigo’s company blog (the one you’re reading right now) saw a 98% growth rate in readership and accounted for approximately 30% of our website’s total traffic. So what posts drew you in and kept you coming back for more…?
You don’t have to be a Seinfeld fan to celebrate feline Festivus. A made-up holiday celebrated on December 23, Festivus has three main components: the pole, the airing of grievances (only during/after a tasty, meaty meal), and feats of strength. What’s not to love for a curious, clever cat?
Whatever ways you choose to celebrate, your cat probably wants a front row seat and we’ve got the best ways you can make the most out of this grand event.
A Festivus for the Rest of Us!
While your cat may miss a real holiday tree, a Festivus pole can still become a point of interest for them (even without dangerous tinsel or breakable ornaments). There’s no rule against dressing up the pole with sisal or other thick-fibered rope, so you could turn it into Fluffy’s new scratching post. Just be sure to anchor it to the floor, ceiling, or wall to reduce the risk of it tipping over onto your festive feline!
Don’t Forget to Eat
Savory meatloaf sliced perfectly and placed on a bed of lettuce is the show’s answer to the Festivus meal. Chances are, your cat would like some version of that. Check out this delicious feline Festivus meatloaf recipe or create one of your own that’s customized to your cat’s fine tastes. Just keep in mind that there are some risky foods for your cat to eat, and plan the meal accordingly.
Of all the pets we know and love, cats seem the most likely to have a list of ways they were disappointed in the previous year. It could have to do with less outdoor time, fewer treats, frayed toys, or perhaps they just wanted more time with you. Even though your cat cannot easily communicate these grievances, allot for additional snuggling this season and increase play time.
Pinned to the Floor?
In the Seinfeld episode where the gang is introduced to the idea of Festivus, they learn the head of the household must be pinned down to the floor during the segment “Feats of Strength.” We’ve already discussed amping up your cat’s exercise and enrichment activities; perhaps this part of feline Festivus encourages your cat to sit on top of you while you give them the pets and scratches they so deserve.
It’s Time to Celebrate
Whether you are looking for custom veterinary blog content, SEO and AdWords management, social marketing services, a new website, or ORM, our digital marketing services (and their results!) will give you something to celebrate in the year ahead.