If you blink, 25 years will pass! That is how we feel at Beyond Indigo Pets! And what a quarter century it has been. When we started in 1997, things looked a little different on the web than they do now—and our product offering was just websites. Our founder and CEO Kelly Baltzell learned to code our very first website in HTML with a book propped up next to her computer. Many people still had servers in their basements, hooked into the phone line through the basement window. Yahoo was coding their websites by hand, and Google was in its infancy after launching in 1998.
In order to survive in the time of COVID-19, businesses, especially those in the veterinary field, have had to think quickly and pivot to provide new ways of offering service. While many companies have managed to successfully navigate this new world, morale has not always been at the forefront of these transitions.
Employee morale, customer morale, and community morale are important elements of a business in normal times, and they are even more important now. If you are interested in boosting spirits in and around your company, here are some easy ways you can do it:
In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.
For many of us, working from home sounds like a dream come true. However, it’s unlikely that any of us envisioned our dreams of telecommuting becoming a reality as the result of a world-wide pandemic and National Health Emergency. But, as COVID-19 sweeps through communities across the US and Canada (along with the rest of the world), more and more people are being told to stay home in general, and to work from home when possible.
It may surprise you to learn that Beyond Indigo Pets is one of the “oldest” continuously-run virtual companies in the US. As of March 2020, BI has operated as an online-only workspace for 22 years – which, in our humble estimation, makes us subject matter experts in telecommuting, both as employers and as employees. With that in mind, Beyond Indigo’s directors and staff alike have collaborated on a list of tips for working from home.
Whether you’re an employer looking to successfully establish telecommuting in your workplace or an employee looking to succeed in working from home (especially if you have children or pets), it is our hope that our tips for telecommuting help you get the job done.
It’s a Sunday morning that feels suspiciously like a Monday as we descend the escalator to the lower level of the Orange County Convention Center. We flash our badges to the staff members standing guard in front of the door and they nod as they see the “E” for exhibitor nestled in the lower-left corner.
It’s the first official day of VMX (Veterinary Meeting & Expo) and two out of three of us in our trio have never been to a veterinary convention of any size before. As soon as we see the ever-expanding convention floor, we realize this is a massive one.
Luckily, the Beyond Indigo Pets booth is pretty close to the door, and we are soon setting up for Day One. We plug in the iPad so it displays website examples across the flat-screen tv, organize the new white ottomans in a pattern that is both comfortable and inviting, and set out our flyers on the tall table that rests in the front left corner of the booth.
And then we wait.
Hannah and I (Beth), the two convention newbies, fidget nervously. The sheer amount of people and noise is much more than we were expecting. Within the first twenty minutes of the show, someone walks by with a cute dog on a leash and we both inhale excitedly.
Digital marketing has become increasingly pertinent to the veterinary industry. If your practice is to be successful and relevant in the digital marketplace, you must seek out a veterinary marketing agency that can deliver more than Doggo memes and cat videos.
Finding a marketing partner who understands that there is more to digital marketing than a Facebook page and a simple website is key. More important still? Finding an agency that has a proven track record of bringing tails in the door, and the results to prove it.
You know you need help with your marketing, but how do you go about finding the right agency for your practice? Many veterinarians feel at a loss when trying to decide how to get marketing help, and fall back on the great equalizer of price. But the lowest cost is not always the most effective option, and may even cost you more in the long run.
With convention season upon us, you’ll probably see more than your share of advertising for all kinds of marketing services. How do you sort it all out?
New year, new resolutions! Much like we do with ourselves, it’s critical to stop and assess the health of your digital marketing. Analyzing data and results on a regular basis will help you keep the finger on the pulse of your company’s success; more so, it’ll allow you to quickly identify opportunities to adjust your strategy and continue on a path towards success.
Establish a Baseline of Health
As with our health, establishing a baseline is the first step in understanding the health of your marketing campaigns. What is “normal?” What is an average month like?
With 2017 officially on the books, many of us are setting intentions for the year to come. The ceremonial changing of the calendar offers us an opportunity to reflect on the results and revelations of the past year and to use that insight in planning for the year ahead.
In Beyond Indigo’s blogging department those reflections and results manifest as Top 10 lists – both for the company and for those clients who subscribe to our blogging service. Compiling these lists is an interesting task. Not only can I see the readership and growth rates for our blogs, but I can also see which topics resonated with our readers (and which ones didn’t) and use that information to shape the editorial calendar in the months to come. Talk about real results in action.
This year, Beyond Indigo’s company blog (the one you’re reading right now) saw a 98% growth rate in readership and accounted for approximately 30% of our website’s total traffic. So what posts drew you in and kept you coming back for more…?