Posts Tagged: Veterinary Websites

When creating website content, it can feel like there’s a laundry list of factors to consider. Outside of the usual best practices for writing, writing for websites has its own set of standards, which take things like mobile users and SEO into consideration. Included in this is original content – but why?

Google’s goal is to provide users with the best answer to their question. If you were searching and came up with the same answer over, and over, and over again in your search, would you find that as valuable as if your search brought up several different answers to choose from?

For this reason, Google filters search results so that only the original source is listed. You may also hear this referred to as a penalization, but in reality, it just means that if your site contains content that is the same as or very similar to another source, also known as duplicate content.

Google filters duplicate content out of searches in favor of the original source. It’s certainly not a slap on the wrist; it’s just an attempt to show the most relevant answer to the query, improving user experience. While it’s not an outright penalization, having duplicate content still may impact your site ranking, which, of course, isn’t favorable. Continue reading

Having a website is a must for any veterinarian. As your primary online presence, it promotes your practice and represents your brand to a wide audience.

Visitors to a website are collectively referred to ‘traffic’. Traffic is monitored through tools like Google Analytics, which analyzes several factors, such as:

• What webpage within the website did the visitor land on?
• How long did they stay before leaving?
• Were they viewing from their smartphone or computer?
• Is the visitor from your area or out of state?

Continue reading

Everyone says content is king, and it’s true. With that in mind, when was the last time you reviewed and updated the existing content of your website?

Working on the Help Desk, I see a lot of content change requests come through on a daily basis. Most of the time these changes are visual – a client had some new construction done and now the building looks different, a new staff member has joined the team, a new in-house marketing event is being launched and the client would photos posted… the list goes on.

Content changes of the written variety come through a lot less often, though. This is concerning because these types of updates to your website are the most important changes of all.

Updating the content on your website serves several important purposes: Continue reading

Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns.

Three Keys To a Successful Google AdWords Campaign

1. The Keywords:

Selecting the right keywords for your veterinary AdWords campaign will set the foundation for your success. These keywords will help you target people who search for exact or similar keywords that match your AdWords campaign. There is a variety of free and paid keyword platforms available on the Internet and even AdWords offers keyword assistance but the most valuable tool in keyword selection is you.

Your Beyond Indigo SEO Account Manager will compile a list of every possible keyword that relates to your veterinary clinic/hospital and current campaign. Once we have this list completed, we can implement it into AdWords campaign platform and adjust the list as your campaign progresses. Continue reading