2025 will be here in the blink of an eye. Before 2024 is officially gone, it’s time to make some plans for your veterinary marketing to help you start 2025 with a bang. These marketing considerations will help you ensure you’re making the most impact with your efforts for the next year.

Authentic Content

When it comes to your digital content, authenticity matters. Pet owners, website users, and social media followers want to digest blogs, videos, post content, and even photos that are genuine. Steer away from using generic, impersonal marketing content, and instead develop pieces that showcase your wonderful team, highlight your clients, and mention some of your biggest successes. Your audience can tell when you are being authentic, and they will reward you with their time and attention when you can deliver. 

Online Reviews

Jumping off the authenticity theme, online reviews can either build or detract from an authentic reputation in the customer service field. Obtaining regular positive reviews is essential for maintaining a strong digital presence. These reviews will also do their part to attract new pet owners to your business. Above all, however, they establish trust in your community that you are a veterinary hospital that will properly care for their pets.

AI-Powered Search

Even if you don’t use it in your daily practice management, it is impossible to avoid AI when it comes to veterinary SEO. In order to appease artificial intelligence search engines enough to show your content to pet owners in your area, you have to create helpful and informative content. It’s also important to write for the web, which means using choppy copy, creating sections that are easy to scan, and using clear, concise calls to action.

Long-Form and Dynamic Content

Have we mentioned the importance of content for your 2025 marketing? Using a variety of content styles and lengths can help you keep human website users and search engines happy. Including a mix of long-form and dynamic content is a great way to keep the information on  your website and social media platforms fresh and interesting. Be sure to include blog posts, success stories or case studies, and educational videos to make the most of your digital marketing efforts. This way you can attract new pet owners to your website and social pages, and keep their attention by having enough substantive content to keep them interested. This will keep AI-powered search engines happy, too!

Email Newsletters

Newsletters will make a big impact on marketing for 2025. Storydoc performed a survey and found that as many as 90 percent of Americans have a current subscription for at least one digital newsletter. About 74 percent said they have anywhere between 1 and 10 newsletter subscriptions. To add onto these staggeringly high numbers, about 97 percent of Americans are checking their email inbox at least once a day. If you are not currently sending out email newsletters, this should definitely be at the top of your priority list for 2025.

Beyond Indigo Pets understands what it takes to do veterinary marketing right. For over two decades, we’ve helped veterinary professionals like you increase their business, build a strong brand, and stay up-to-date with the latest marketing trends. We can’t wait to help you do the same. Call (877) 244-9322 to get started!