Top 5 Reasons Why SEO Success Is a Continuous Process

The Search Engine Optimization (SEO) process can help your website rank highly in search engine results. Unfortunately, it is not a one-and-done process that will lead to ongoing ranking success. When your website is built with SEO in mind, you may indeed see a boost in your rankings – at first. But, without an ongoing SEO strategy and process in place to respond to marketplace changes, you won’t be able to sustain those initial high rankings.

If you want your business to survive in the treacherous waters of the online marketplace, you need to maintain a continuous and regularly-maintained SEO campaigns. Here’s why:

Social Media has changed how we interact with – and attract – our clientele. While the instant interaction of social media can be an effective way to connect with your clients, it can also turn a seemingly innocent post or comment into an internet firestorm if the wrong person gets on the digital loudspeaker.

Thankfully, Beyond Indigo’s Social Marketing Team has learned a few lessons the hard way – either through our experience, or via our clients’ – so you don’t have to. We hope you’ll take our sage advice with regard to what to avoid in veterinary social media.

In the ever-changing world of social media and veterinary marketing, it can be tough to get a handle on everything that you need to manage. Sure, we’ve all heard of Facebook – but what about all those Twitters and Snapchats? There are many more secondary social media platforms than just Facebook, and each has its own strengths and weaknesses. While these platforms might not have the granular control over ad targeting that Facebook does, they each serve a particular niche and can be great complement to Facebook, especially when reaching younger demographics.

Let’s look a bit more closely at three additional social media platforms and how to best use them to reach your intended audience with the content they crave.

Recently there has been a lot of noise about online business listings in the veterinary digital marketing world, especially when it comes to duplicate listings.

If you’ve used the Moz Local tools to check for duplicate listings, you’ve probably noticed that there’s a listing for not only for your main practice, but for the individual doctors at your practice as well. While instinct tells us that those listings shouldn’t be there and that they’re getting in the way of your official business listing, the truth is, Google made those listings on purpose. They’re called practitioner listings, and they work a bit differently than Google’s other business listings. Here are some of the basics of how to handle these listings.