Posts in Category: Branding & Identity

We are officially in the throes of summer. In between 4th of July celebrations and seasonal wellness visits, it’s time to start thinking about your August veterinary marketing plan. Focusing early on your social media calendar gives you a chance to optimize engagement and potentially get more appointment bookings before the month even starts. Here are some fun and summery ideas for your August marketing:

Unfortunately, veterinary marketing is not a set-it-and-forget-it tool for your practice. It requires attention, finesse, and a little bit of trial and error to continuously reach new pet owners. At Beyond Indigo Pets, we believe in performing periodic reviews to ensure your marketing is up to snuff. 

When it comes to creating relevant, engaging content for your various marketing platforms, it never hurts to start planning early. Giving yourself a road map for the next few months makes it easier to implement your content marketing ideas. Here are some fun and engaging July content ideas for your veterinary marketing calendar:

Posting regularly on your business social media platforms helps you increase engagement, reach new followers, and share your brand. If you’re having some trouble planning out your next batch of social media posts, we’re here for you. Our guide to May pet holidays is just what you need to add a little more oomph to your springtime social media strategy.

Building a strong social media following is only half of the battle when it comes to digital marketing. Once you have followers, how can you keep them engaged and interacting with your pages? As you start to plan out your springtime marketing calendar, consider posting about some of these April pet holidays to boost your social media engagement. 

When we ask veterinarians and practice managers about some of their biggest pain points, one thing we always hear is staffing. Veterinary staffing has been hard for everyone. Doctors are in short supply, and essential team members like veterinary techs and office managers are sometimes even harder to find. If you are lucky enough to find the perfect fit for your staffing needs, the right kind of marketing can help you retain them, and potentially find more staff in the future. Here are some tips on making sure local pet owners know about, trust, and schedule appointments with your new doctor:

Practicing veterinary medicine is your passion. Seeing patients, making diagnoses, and helping animals feel their best is what you love to do. So why do you need to put focus on (seemingly) unrelated things like building a new veterinary website? Because it will allow you to do what you love best. A veterinary website redesign can help you reach a whole new audience of pet owners, improve your search engine rankings, and, eventually, generate more revenue for your practice. 

You’re buying a new practice, what an exciting time! While buying an already-established practice comes with a lot of benefits like inheriting a functioning hospital and a current client list, there might be some downfalls to it as well. If you acquire a veterinary practice with a bad reputation, here is what you should do to turn it around:

February often gets a bad rap. It’s usually dark, it’s often cold, and it feels like a letdown after the excitement of the holiday season. With a little bit of pre-planning, however, you can ensure your social media is full of enough life and personality to add a little shine to even the coldest, shortest February days.