Posts in Category: Branding & Identity

What is your story? You have one. Do you know what you are telling the world or are you just winging it? We are inundated with narratives all day long, thanks to our bombardment of messages via digital media and marketing. Everywhere we turn, we see or hear a narrative from a person we are talking to, the news, or social media. We read stories from people we know and from people we don’t—and many are carefully crafted to influence a decision to buy, consume, or agree with a statement. We are often completely unaware of other stories generated throughout the day, many of which are our own.

In our society, most people tend to shy away from words about death, dying, and even grief. Sometimes it can feel insensitive to broach these topics, but they are important to mention. When a pet owner faces an end-of-life scenario with their animal, they should be able to find the resources they need as they need them. Our CEO and Founder Kelly Baltzell shares her expertise on how to reach grieving pet owners as they struggle with end-of-life care and the loss of a pet.

At Beyond Indigo Pets, we want you to feel confident with your marketing efforts, which is why we’re back again with more questions we see frequently from veterinarians and practice managers. Keep reading to check out the answers to some of the top veterinary marketing questions from August 2023:

If you’ve been hearing whispers of a mythical platform called Google Business Profile and are dreading the idea of maintaining yet another platform, take a deep breath. Google Business Profile is simply the newest version of Google My Business. When used correctly, it can help you stay at the top of search engine results and make the most of your veterinary marketing efforts. 

Veterinary marketing is an essential tool for staying relevant in your area. In a field saturated with competition (especially in larger cities), you need to do whatever you can to make your business stand out. Social media advertising offers an opportunity to put your ad dollars to work for you, and we are here to tell you how.

It seems like each day there is a new social media platform that can be used to help you reach new potential clients. Optimizing resources like this opens up a whole new world of demographics for your veterinary practice. Dynamic media platforms like Instagram and TikTok give you a new way to engage with your audience better than ever before. In order to get the most out of these platforms, however, you must understand how they work and when to use them. That’s where we come in. 

In the world of digital marketing, online reviews can make or break a business. Online reputation management (ORM) is just as important for your brand as your logo or website. Keep reading to learn more about the importance of review management and how you can improve your online reputation:

Marketing goals should not be set in stone. Sometimes goals change, and that’s okay! How can you tell when it is necessary to adjust your focus, and more importantly, implement these changes? We have some great tips to help you navigate when and how to shift your veterinary marketing goals:

The Burning Questions We Received at VMX

The morning seemed calm enough—people camped out in front of the exhibit hall doors with their morning bagel and coffee. It was a peaceful scene, and not unusual for the first day of the Veterinary Meeting & Expo (VMX). 

Then, insanity hit.