Posts in Category: Marketing Resources

When it comes to creating relevant, engaging content for your various marketing platforms, it never hurts to start planning early. Giving yourself a road map for the next few months makes it easier to implement your content marketing ideas. Here are some fun and engaging July content ideas for your veterinary marketing calendar:

At Beyond Indigo Pets, we are always interested in hearing the latest from the veterinary world. In the podcast Unfiltered Vet Discussions, our CEO Kelly Baltzell discusses some of the most pressing industry issues with other bigwigs in the veterinary field. In this episode, Kelly, Dr. Peter Weinstein (President, PAW Consulting, Inc.), and Dr. Phil Richmond (Founder | CEO at Flourishing Phoenix Veterinary Consultants, LLC) discuss VCA shutting down numerous urgent care centers, and what this means for the future of these specialty centers.

When you spend money on marketing your veterinary practice, you want to receive tangible results that improve your bottom line. But how do you ensure you are focusing on the right elements to ensure your ads will get results? 

Some people think that a large budget is all they need to run a successful ad campaign. However, the success of your ad campaign depends on making informed decisions regarding these crucial elements:

The summer is upon us, and now is the time to start thinking about your social media marketing strategy for the new season. With a little bit of effort, you can increase your engagement levels and even find new followers for your social media platforms. Check out our list of June pet holidays for some ideas for your veterinary social media strategy:

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.

If you’ve ever heard anyone talk about marketing, you’ve probably heard the term “results” thrown around like a hot potato. While often used as a buzzword to drive interest, the true meaning of results is the foundation of any good marketing strategy. How can you tell what results actually impact your return on investment? This guide will help you suss out what marketing results really mean for you.

Building a strong social media following is only half of the battle when it comes to digital marketing. Once you have followers, how can you keep them engaged and interacting with your pages? As you start to plan out your springtime marketing calendar, consider posting about some of these April pet holidays to boost your social media engagement. 

When we ask veterinarians and practice managers about some of their biggest pain points, one thing we always hear is staffing. Veterinary staffing has been hard for everyone. Doctors are in short supply, and essential team members like veterinary techs and office managers are sometimes even harder to find. If you are lucky enough to find the perfect fit for your staffing needs, the right kind of marketing can help you retain them, and potentially find more staff in the future. Here are some tips on making sure local pet owners know about, trust, and schedule appointments with your new doctor:

The end of winter is near and warmer weather and pretty flowers are just around the corner. As we officially start moving into spring, now is the perfect time to think about your social media content for March. We’ve got you covered with a list of pet holidays and monthly themes that will make interesting and engaging content for your social media platforms.