Posts in Category: Marketing Resources

The summer is upon us, and now is the time to start thinking about your social media marketing strategy for the new season. With a little bit of effort, you can increase your engagement levels and even find new followers for your social media platforms. Check out our list of June pet holidays for some ideas for your veterinary social media strategy:

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.

If you’ve ever heard anyone talk about marketing, you’ve probably heard the term “results” thrown around like a hot potato. While often used as a buzzword to drive interest, the true meaning of results is the foundation of any good marketing strategy. How can you tell what results actually impact your return on investment? This guide will help you suss out what marketing results really mean for you.

Building a strong social media following is only half of the battle when it comes to digital marketing. Once you have followers, how can you keep them engaged and interacting with your pages? As you start to plan out your springtime marketing calendar, consider posting about some of these April pet holidays to boost your social media engagement. 

When we ask veterinarians and practice managers about some of their biggest pain points, one thing we always hear is staffing. Veterinary staffing has been hard for everyone. Doctors are in short supply, and essential team members like veterinary techs and office managers are sometimes even harder to find. If you are lucky enough to find the perfect fit for your staffing needs, the right kind of marketing can help you retain them, and potentially find more staff in the future. Here are some tips on making sure local pet owners know about, trust, and schedule appointments with your new doctor:

The end of winter is near and warmer weather and pretty flowers are just around the corner. As we officially start moving into spring, now is the perfect time to think about your social media content for March. We’ve got you covered with a list of pet holidays and monthly themes that will make interesting and engaging content for your social media platforms.

February often gets a bad rap. It’s usually dark, it’s often cold, and it feels like a letdown after the excitement of the holiday season. With a little bit of pre-planning, however, you can ensure your social media is full of enough life and personality to add a little shine to even the coldest, shortest February days.

If you could make a wish for 2025, would it have to do with finding more time? Running a functional veterinary practice requires enough time and effort without adding in the dedication it takes to market it properly. Luckily, finding a marketing partner can save you valuable time that you can use for your practice, your family, and yourself.

We’re so excited to em-bark with you on this next season of your veterinary marketing, and we want to help you start the new year off strong with some helpful content ideas. This list of January holidays and themes for pet owner engagement will make it easier than ever to create interesting and eye-catching content.