Posts in Category: Social Media Marketing
Fake News and Dr. Google: The Veterinarian’s Greatest Virtual Foes
Remember when the Internet told us that ice cubes could be fatal to our dogs? Many pet owners now play it safe and don’t give ice cubes as treats… but recent news proclaims that many dog treats contain pentobarbital, so they can be dangerous, too! So what should we believe?
Given the rapid spread of “evidence” online, which can prove just about anything, how are pet owners supposed to distinguish fact from fiction? It’s so easy to use that search feature that comes preloaded on nearly every smartphone, and in an instant they’ve fallen prey to the veterinarian’s virtual nemesis: “Dr. Google.
Your clients are getting their information from a mixture of sources, including credible news articles, Facebook friends, neighbor recommendations, Pinterest, and of course search engine results. As we’ve seen via other current events, people are likely to believe what their friends say, with or without fact-checking. Those who do fact-check will often head to Google first, and the sheer amount of material online means that their chances of finding reputable answers are just about the same as their chances of finding fake news.
Cutting Through the Political Noise: Social Media for Veterinarians
Whether you’re energized by the uptick in passionate political discourse, desperately seeking the fun photos and quizzes you were used to, or fed up and ready to sign off altogether, there is no doubt that you have noticed a shift in the content of your Facebook, Twitter, and Instagram feeds these past months. And you can bet your clients have noticed a change in what they’re posting, Snapping, and Tweeting, too!
Ultimately, it doesn’t really matter if you or your clients are happy about this social shift or not. You still have a business to run and need to market your business and services, just as your clients still have pets to care for.
The Social Savvy Vet: Social Marketing Trends for 2017
In the ever-changing swirl of Social Media, it’s hard to know where to focus. Our Beyond Indigo Social Marketers see 7 social marketing trends that should be important to savvy Veterinary Practices in 2017:
Treat Social Media as a valuable business asset with ROI
Social media for business has come a very long way in the last few years. To be effective, social media marketing should be considered a valuable business asset and part of your practice’s marketing strategy. Have ongoing discussions about goals, ad strategy and budget, target audience, post content and methods for increasing post engagement. If you’ve handed off your online social presence to a social media-loving staffer and thought little more about it–you’re missing a big opportunity and 2017 is the year to change that.