Posts in Category: Uncategorized

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.

Beyond Indigo Pets knows veterinary websites. Each year, we build custom websites for veterinary clients in every vertical of the industry. From exotics to equines to general practice, we have a roster of beautiful and unique websites that help our clients showcase who they are and what they stand for. While it’s hard to choose just a few of our favorites, here’s a list of some of our best veterinary practice websites of 2024:

Social media is an invaluable tool when it comes to marketing your veterinary practice. It is not a set it and forget it kind of tool, however. Your social media strategy needs constant tweaking to ensure it is providing the most effective results for your practice. Collecting data on demographics can help you cater your strategy to what users want to see to get you the best results. 

Newsletters are an effective marketing tool that can help you reach current and potential customers for your veterinary practice. While most people just think about newsletters in terms of sharing information (which is definitely one of their benefits), they have so many other helpful uses for veterinary practices, like:

As we’ve seen many times recently, emergency weather strikes fast and it strikes hard. During a natural disaster, quick, effective communication can help your clients find the information they need when they need it.

When it comes to search engines, Google still reigns supreme. This means that any time the search giant updates its coding or its algorithm, the rest of us have to make changes to ensure our SEO efforts are continuously effective. While we aren’t privy to the exact details of a Google update, there are signs that can help us determine how to move forward.

We know the demands of running a veterinary practice can make it seem like you don’t have time for anything—especially when it comes to your veterinary website. Setting a baseline takes much less time than you think, however. In fact, you can make a big difference in just five minutes with these simple veterinary website tests. The outcomes will give you a road map of what you need to do to make the most of your digital footprint. Please note, you do not have to know all the language on these reports as they have been helpfully coded in green, yellow, and red. If your indicators on the report are all in green, you are good! If you have yellow and red show up, it’s time to have a conversation with your veterinary website provider. 

Many businesses stop marketing efforts when they see their appointment books filling. They assume they have plenty of clients, so why do they need to keep marketing? Here at Beyond Indigo Pets, we know that “marketing” does not just mean getting new clients. It is so much more, including keeping your existing clients and keeping your brand active on multiple platforms. And it is essential that you continue to do it.