Posts in Category: Veterinary ORM

The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading

Recently there has been a lot of noise about online business listings in the veterinary digital marketing world, especially when it comes to duplicate listings.

If you’ve used the Moz Local tools to check for duplicate listings, you’ve probably noticed that there’s a listing for not only for your main practice, but for the individual doctors at your practice as well. While instinct tells us that those listings shouldn’t be there and that they’re getting in the way of your official business listing, the truth is, Google made those listings on purpose. They’re called practitioner listings, and they work a bit differently than Google’s other business listings. Here are some of the basics of how to handle these listings.