Posts in Category: SEO for Veterinarians

The leaves are falling, the scent of pumpkin permeates the air, and the holidays are just around the corner. Before you get too wrapped up in the season, it’s time to start planning your social media calendar for November. If the thought stresses you out more than your Thanksgiving shopping list, have no fear. The team at Beyond Indigo Pets is here with some easy and effective social media ideas for your veterinary practice.

Each day, there are new advancements in SEO and digital marketing that require new strategies to ensure a website ranks well in search results. AI search is one of these advancements that is changing the way we create and share content. The team at Beyond Indigo Pets is here to help you understand what this means for your veterinary content, and what to do to keep your website ranking well.

The leaves are changing, and the end of the year is nigh. As we enter the final quarter of the year, your digital marketing might need a little bit of extra attention to ensure it’s getting you the best results possible. Be sure your hospital finishes on a strong note for the year by taking the time to implement these 5 year-end veterinary marketing strategies:

Your veterinary website has many purposes for your business. It serves as an information hub for current clients. It creates a sort of digital waiting room that introduces your practice before anyone even walks through your doors. It can also either entice new clients or dissuade people from using your services. If you’ve been wondering why your veterinary website is losing clients, we have some potential reasons for you.

Competing with corporate veterinary hospitals can seem like an overwhelming task to an individual practice owner. Without the resources (and budgets) of huge corporate entities, how can you possibly compete? Well, the answer is easier than you might think. With our guide to the ABCs of competing with corporate veterinary hospitals, your practice can truly stand out from the crowd. 

When it comes to veterinary marketing, diversifying your approach helps you ensure that you are reaching the right audience for your goals. Paid social media advertising is an integral part of this strategy, and it allows you to put ads in front of the pet owners who are most likely to utilize your services. 

When you spend money on marketing your veterinary practice, you want to receive tangible results that improve your bottom line. But how do you ensure you are focusing on the right elements to ensure your ads will get results? 

Some people think that a large budget is all they need to run a successful ad campaign. However, the success of your ad campaign depends on making informed decisions regarding these crucial elements:

The summer is upon us, and now is the time to start thinking about your social media marketing strategy for the new season. With a little bit of effort, you can increase your engagement levels and even find new followers for your social media platforms. Check out our list of June pet holidays for some ideas for your veterinary social media strategy:

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.