Posts in Category: SEO for Veterinarians
Fall into Growth: 5 Year-End Veterinary Marketing Strategies
The leaves are changing, and the end of the year is nigh. As we enter the final quarter of the year, your digital marketing might need a little bit of extra attention to ensure it’s getting you the best results possible. Be sure your hospital finishes on a strong note for the year by taking the time to implement these 5 year-end veterinary marketing strategies:
Why Your Veterinary Website Is Losing Clients
Your veterinary website has many purposes for your business. It serves as an information hub for current clients. It creates a sort of digital waiting room that introduces your practice before anyone even walks through your doors. It can also either entice new clients or dissuade people from using your services. If you’ve been wondering why your veterinary website is losing clients, we have some potential reasons for you.
The ABCs of Competing with Corporate Veterinary Hospitals
Competing with corporate veterinary hospitals can seem like an overwhelming task to an individual practice owner. Without the resources (and budgets) of huge corporate entities, how can you possibly compete? Well, the answer is easier than you might think. With our guide to the ABCs of competing with corporate veterinary hospitals, your practice can truly stand out from the crowd.
Why You Need Paid Social Media Advertising for Your Veterinary Marketing Efforts
When it comes to veterinary marketing, diversifying your approach helps you ensure that you are reaching the right audience for your goals. Paid social media advertising is an integral part of this strategy, and it allows you to put ads in front of the pet owners who are most likely to utilize your services.
Results in Veterinary Marketing: What Factors Lead to Good Results?
When you spend money on marketing your veterinary practice, you want to receive tangible results that improve your bottom line. But how do you ensure you are focusing on the right elements to ensure your ads will get results?
Some people think that a large budget is all they need to run a successful ad campaign. However, the success of your ad campaign depends on making informed decisions regarding these crucial elements:
Increase Your Engagement in June with These Veterinary Social Media Ideas
The summer is upon us, and now is the time to start thinking about your social media marketing strategy for the new season. With a little bit of effort, you can increase your engagement levels and even find new followers for your social media platforms. Check out our list of June pet holidays for some ideas for your veterinary social media strategy:
How Google Is Cracking Down on Scaled Content Abuse
In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.
Veterinary Marketing Results: What Do They Mean and Which Ones Are Important?
If you’ve ever heard anyone talk about marketing, you’ve probably heard the term “results” thrown around like a hot potato. While often used as a buzzword to drive interest, the true meaning of results is the foundation of any good marketing strategy. How can you tell what results actually impact your return on investment? This guide will help you suss out what marketing results really mean for you.
Google’s New AI Overview Feature: How It Impacts Your Veterinary Business
Google has a new feature called AI Overviews that shows up at the top of some searches just after paid advertisements and before any piece of organic content. Google’s goal has always been to give you the information you are seeking quickly and accurately—while also encouraging you to keep using the platform. This new AI feature continues in this theme.
How Google’s New AI Feature Works
Wondering how this feature looks and works? To generate an example, I asked Google “How do you rank for Google AI?” The platform currently returns information in the format:
On the left is a list of bullet points with short lines of text that answer the question. The link icon at the end of each line is where you click to find the source for that particular line of text. In this example, Google starts the first bullet point of “Create clear, concise content …” and ends at an icon that when clicked pulls up a graphic on the right-hand side. Continuing with this example, this information in the screenshot:
Google AI referenced the top documents listed above to make the first bullet point of information. If you want to read further, clicking one of the above articles takes you directly to the source that was used.
How the AI Feature Affects Your Business
Great! So, Google has a new feature. What in the world does it have to do with your business? Depending on the content that someone is seeking, it could mean your website is tied to the search results listed by the AI algorithm. Currently, the results indicate that Google is using AI on more informational content versus “veterinary hospital near me” (ie: local) searches. For example, a veterinary search on “my dogs ears stink” returns four advertising results as seen in the screenshot:
Followed by Google AI Overview results see in the screenshot:
In addition to a short list of further results:
Which drops down into additional information like that found in the screenshot:
And this is before any organic content with a direct link to a website is listed. Whew. Since the goal is to have people search for information and choose your business to provide the answers, being found and seen is crucial. This means you need to create the right kind of content to answer questions potential customers will be searching for.
Content for Google’s AI Feature
Currently, as Google AI stated in the beginning example, it’s critical to use clear, concise content that is updated regularly. Remember to follow Google’s rules, such as E-E-A-T. This rule dictates that your content should show off your Experience, Expertise, Authoritativeness, and Trustworthiness. And always, if you want to be at the very top of any Google search (even above the AI Overview), Google is more than happy to take your money in the form of an ad.
Regular, Informative Content
When it comes to content, keeping Google happy is a delicate balancing act. You want content that will please search engines without being written for search engines. If that thought makes you want to pull out your hair, have no fear. We can help break it down. Essentially, this means:
- Your content should be written with a human audience in mind
- Your content should have original information with your own personal take, research, or analysis
- Your content should answer some kind of question pet owners will be searching for
- The tile and heading should be descriptive and summarize the main point of the content
- Your content should be written well and edited for grammar and overall flow to make it an authoritative piece of work
- It should be evident that your content was created by an expert in an area who is providing trustworthy information based on experience
Ask for Help if You Need It
We understand that dealing with new digital features like the AI Overview can feel overwhelming. If you don’t have the time or energy to devote to learning something new, a marketing company can help. We’re here to keep you up-to-date with changes that affect your digital marketing so you can focus on healing pets. To learn more about our services or to get started, call (877) 244-9322.