Posts in Category: SEO for Veterinarians

Many business owners think their digital needs are met when they launch a veterinary website. Unfortunately, all websites (and their hosting services) are not created equal. The right managed hosting services offer an abundance of benefits for your veterinary website and bring you peace of mind that you have comprehensive support when and where you need it. 

When it comes to digital marketing, the word algorithm goes hand-in-hand with search engine optimization (SEO). While the idea of appeasing this mysterious digital overlord is not a new concept, it is an ever-changing feature that requires constant tweaking to your strategy to ensure your veterinary website remains at the top of a search engine results page (SERP). New changes in AI results, search behavior, and social search are morphing the way the algorithm prioritizes search results in real time. Keeping up to date with these changes helps you ensure that pet owners in your area can always find your veterinary hospital. 

Google is constantly rolling out new features to try to make web searches as user-friendly as possible. In order to ensure that your veterinary hospital is making the most of these new features, it is important that you understand what they are and how they work. This guide will take you through the basics of Google’s new AI pricing feature so you can make it work for you.

You finally found some time to sit down and develop a marketing plan for your veterinary practice. You’re proud of how it came out, and feel relieved that now you can get back to your regular job. Your marketing is set now, right? Unfortunately, that’s not correct. Veterinary marketing is a journey that needs constant tweaking and attention to be successful. 

Online reviews have become such an important element of a company’s digital footprint, that they can really make or break a business’ attempts at having a successful and profitable online presence. Managing online reviews is a huge part of how local pet owners form an opinion about your practice (often without ever experiencing it themselves). This guide offers tips on managing online reviews so you can ensure your online reputation stays pristine.

At Beyond Indigo Pets, we are committed to creating beautiful, functional veterinary websites for all of our clients. Each custom website is expertly designed and developed to offer our clients the best of the best for their personal brand.  Our dedicated team of project managers, designers, writers, and digital marketing experts ensure each site is equipped with everything it needs. From AI-search optimization to managed hosting, our process covers every aspect of a new website build. We offer managed hosting, SEO, local search importance, and unlimited support for timely updates. Our clients also have the ability to make updates on their own. 

In order for your website to remain successful and searchable, you have to keep up with changes in search trends. Voice search is on the rise, especially for long-tail voice queries and “near me” searches. If your website is not optimized for searches like these, you could be missing out on reaching pet owners in your area. 

FAQ pages on websites do more than answer some of the most frequently asked questions of pet owners in your area. If done correctly, they can improve client engagement, boost your local SEO, help you rank higher with important keywords, and even provide information for AI, or Answer Engine Optimization (AEO) searches.

The leaves are falling, the scent of pumpkin permeates the air, and the holidays are just around the corner. Before you get too wrapped up in the season, it’s time to start planning your social media calendar for November. If the thought stresses you out more than your Thanksgiving shopping list, have no fear. The team at Beyond Indigo Pets is here with some easy and effective social media ideas for your veterinary practice.