Top 5 Reasons Why SEO Success Is a Continuous Process

SEO Search Engine Bar.

The Search Engine Optimization (SEO) process can help your website rank highly in search engine results. Unfortunately, it is not a one-and-done process that will lead to ongoing ranking success. When your website is built with SEO in mind, you may indeed see a boost in your rankings – at first. But, without an ongoing SEO strategy and process in place to respond to marketplace changes, you won’t be able to sustain those initial high rankings.

If you want your business to survive in the treacherous waters of the online marketplace, you need to maintain a continuous and regularly-maintained SEO campaigns. Here’s why:

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Positive Insights in Unsettling Times

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These days, turning on the news can be disheartening. We are all doing our best to navigate this new world and it is very easy to get caught up in the fear of the unknown.  In between all of the scary and ever-changing headlines, though, it is important to remember that good things are still happening, especially when it comes to marketing. Here are some marketing techniques that are definitely still working for our clients: 

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Beyond Indigo’s Marketing Results in the Time of COVID-19

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In the midst of a global pandemic, each day the world looks a little different than it did the day before and even farther away from the “normal” we remember of just a few months ago. In times of uncertainty and economic turmoil, many business owners make quick decisions about cutting spending, and, unfortunately, marketing services are often some of the first on the chopping block.

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Be in the Know with Marketing Results

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In the world of marketing, results are everything. While one client might have massive success with a certain campaign, another might see none.

Tracking results is the only way you can determine if your marketing efforts are helping you achieve your desired results and bringing you a return on your investment. At Beyond Indigo Pets, we abide by the mantra “you bring the goals, we’ll bring the results.”

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For Immediate Release: Using the Press Release as Strategy for SEO

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Chances are, you are at least familiar with the concept of a press release. Even if you haven’t had the opportunity to release one yet, this long-standing strategy for alerting the media to goings-on within an organization is nearly as old as “the media” itself.

But did you know that press releases can be used as part of your SEO strategy, too? Not too long ago, the press release was a popular SEO strategy. As with everything in the digital realm, however, times can – and do – change; and what was effective yesterday may not be as effective today.

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Six Tips for Choosing a Veterinary Marketing Partner

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You know you need help with your marketing, but how do you go about finding the right agency for your practice? Many veterinarians feel at a loss when trying to decide how to get marketing help, and fall back on the great equalizer of price. But the lowest cost is not always the most effective option, and may even cost you more in the long run.  

With convention season upon us, you’ll probably see more than your share of advertising for all kinds of marketing services. How do you sort it all out?  

To start, keep these 6 tips in mind… Continue reading

Assessing the Health of Your Marketing Campaign

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New year, new resolutions! Much like we do with ourselves, it’s critical to stop and assess the health of your digital marketing. Analyzing data and results on a regular basis will help you keep the finger on the pulse of your company’s success; more so, it’ll allow you to quickly identify opportunities to adjust your strategy and continue on a path towards success.

Establish a Baseline of Health

As with our health, establishing a baseline is the first step in understanding the health of your marketing campaigns. What is “normal?” What is an average month like?

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Delivering the Unexpected: The Gift of Results-Driven Veterinary Marketing

A gift of a bone for a lucky dogThe holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading

Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success

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Maximizing performance in the digital space can be hard if you don’t know where to focus your attention –  especially when it comes to Search Engine Optimization.

Search Engine Optimization (SEO) is based on a complex set of algorithms put forth by Google that are designed to help direct users towards the search results that best match their query. To help make sense of all things SEO, Beyond Indigo has developed a few simple four-ingredient recipes for maximizing success.

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