Posts in Category: SEO for Veterinarians
Delivering the Unexpected: The Gift of Results-Driven Veterinary Marketing
The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.
Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.
In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top.
Beyond Indigo Webinar Series: The Four Ingredients of Search Engine Success
Maximizing performance in the digital space can be hard if you don’t know where to focus your attention – especially when it comes to Search Engine Optimization.
Search Engine Optimization (SEO) is based on a complex set of algorithms put forth by Google that are designed to help direct users towards the search results that best match their query. To help make sense of all things SEO, Beyond Indigo has developed a few simple four-ingredient recipes for maximizing success.
Veterinary Blogging: 5 FAQs and Answers
Veterinary blogging is often the unsung hero of successful digital marketing for veterinary practices. Whether lending itself as collateral for veterinary marketing, boosting your veterinary website’s SEO, or as a client outreach product all on its own, blogging offers your practice a unique voice in the online marketplace.
With all that blogging has to offer to a veterinary practice’s online reputation and profile, we find ourselves answering a few questions on the regular. …And while we are always happy to consult with you personally, we also recognize that some folks can be afraid to ask, or that you’re thinking about this at 1:13 a.m. and you don’t want to wait until we open in the morning for answers.
Whatever your case may be, we have compiled five of our most frequently asked questions about veterinary blogging, and have the answers you are looking for.
Beyond Indigo is Now a Google Partner!
Beyond Indigo is proud to announce that we have achieved Google Partner status!
A business can only become a Google Partner by passing several different certification exams, as well as maintaining a high level ad performance for their existing clients within Adwords, Google’s paid advertising platform. By achieving this status, Beyond Indigo has proven itself as a top provider of digital marketing services in the veterinary vertical.
What is a Google Partner?
Google Partners is a status awarded to digital marketing agencies that demonstrate knowledge and application of Google Adwords best practices.
SEO: Let’s Talk About Google AdWords
Google AdWords is one the most valuable tools available when executing a successful digital marketing campaign. As many people already know, Google is the largest search engine on the Internet and they don’t have any major competitors. When people need to search for something on the Internet, they go to Google. Because of this, everyone advertising on the Internet should be integrating Google AdWords into their digital marketing campaigns.
Three Keys To a Successful Google AdWords Campaign
Selecting the right keywords for your veterinary AdWords campaign will set the foundation for your success. These keywords will help you target people who search for exact or similar keywords that match your AdWords campaign. There is a variety of free and paid keyword platforms available on the Internet and even AdWords offers keyword assistance but the most valuable tool in keyword selection is you.
Your Beyond Indigo SEO Account Manager will compile a list of every possible keyword that relates to your veterinary clinic/hospital and current campaign. Once we have this list completed, we can implement it into AdWords campaign platform and adjust the list as your campaign progresses.
“Near Me” Searches and How to Rank on Google
People demand instant, accurate, and helpful information on Google. Because of this, it likely comes as no surprise that Google has had to make many complex updates to its algorithm to keep up. Gone are the days of “cookie-cutter” search results. Google near me now strives to deliver the most customized, local search results possible. A Brooklyn pet owner, for example, searching for “veterinarians nearby” will get totally different results than a pet owner in the Bronx searching the same keyword phrase – all thanks to Google’s local-search result algorithms.
When it comes to the veterinary industry, near me searches has many applications. A pet owner who has recently moved to a new city and is looking for a new family practice veterinarian, for example, may Google “veterinarian near me.” Meanwhile, a person worried about the chocolate their new puppy just consumed may hurriedly Google “nearby emergency vet.” It is crucial that your veterinary clinic or hospital show up in positions 1-3 during these deciding moments.