Posts in Category: Marketing Resources

Your veterinary website has many purposes for your business. It serves as an information hub for current clients. It creates a sort of digital waiting room that introduces your practice before anyone even walks through your doors. It can also either entice new clients or dissuade people from using your services. If you’ve been wondering why your veterinary website is losing clients, we have some potential reasons for you.

From 8.8 magnitude earthquakes to tornadoes, hurricanes to flash floods, the entire country has experienced some form of extreme weather in the last few years. We want to ensure that you have a plan for your practice to help you act fast when faced with a weather emergency. Here are some tips to help you plan for  weather emergency:

Competing with corporate veterinary hospitals can seem like an overwhelming task to an individual practice owner. Without the resources (and budgets) of huge corporate entities, how can you possibly compete? Well, the answer is easier than you might think. With our guide to the ABCs of competing with corporate veterinary hospitals, your practice can truly stand out from the crowd. 

As a veterinary hospital, you offer services that pet owners need throughout every stage of their pets’ lives. There are certain services that pet owners are aware of (like wellness visits and vaccines), and others they don’t think about until they need them. Marketing pet loss services helps you spread the word about these important services to make it easier for pet owners to find resources when they need them. Here are some tips on how to market these pet loss services to be both informative and respectful of a difficult time for a pet owner.

We are officially in the throes of summer. In between 4th of July celebrations and seasonal wellness visits, it’s time to start thinking about your August veterinary marketing plan. Focusing early on your social media calendar gives you a chance to optimize engagement and potentially get more appointment bookings before the month even starts. Here are some fun and summery ideas for your August marketing:

Unfortunately, veterinary marketing is not a set-it-and-forget-it tool for your practice. It requires attention, finesse, and a little bit of trial and error to continuously reach new pet owners. At Beyond Indigo Pets, we believe in performing periodic reviews to ensure your marketing is up to snuff. 

When it comes to creating relevant, engaging content for your various marketing platforms, it never hurts to start planning early. Giving yourself a road map for the next few months makes it easier to implement your content marketing ideas. Here are some fun and engaging July content ideas for your veterinary marketing calendar:

At Beyond Indigo Pets, we are always interested in hearing the latest from the veterinary world. In the podcast Unfiltered Vet Discussions, our CEO Kelly Baltzell discusses some of the most pressing industry issues with other bigwigs in the veterinary field. In this episode, Kelly, Dr. Peter Weinstein (President, PAW Consulting, Inc.), and Dr. Phil Richmond (Founder | CEO at Flourishing Phoenix Veterinary Consultants, LLC) discuss VCA shutting down numerous urgent care centers, and what this means for the future of these specialty centers.

When you spend money on marketing your veterinary practice, you want to receive tangible results that improve your bottom line. But how do you ensure you are focusing on the right elements to ensure your ads will get results? 

Some people think that a large budget is all they need to run a successful ad campaign. However, the success of your ad campaign depends on making informed decisions regarding these crucial elements: