Posts in Category: Social Media Marketing

When it comes to veterinary digital marketing and SEO, few tactics have as strong a result as a carefully-crafted content strategy. Content is still king for your marketing efforts, and putting effort toward regular blogging and newsletters can actually convert pet owners into clients.

Some of us might still be digging out from the umpteenth snow storm of the season, but spring is in full swing in the Northern hemisphere, and Beyond Indigo Pets is here with some ideas for your social media strategy. Use this blog as inspiration for your April social media calendar to increase engagement and find new potential followers for your pages.

When it comes to digital marketing, the word algorithm goes hand-in-hand with search engine optimization (SEO). While the idea of appeasing this mysterious digital overlord is not a new concept, it is an ever-changing feature that requires constant tweaking to your strategy to ensure your veterinary website remains at the top of a search engine results page (SERP). New changes in AI results, search behavior, and social search are morphing the way the algorithm prioritizes search results in real time. Keeping up to date with these changes helps you ensure that pet owners in your area can always find your veterinary hospital. 

At Beyond Indigo Pets, our results speak for themselves. Over the past few decades, we’ve helped countless clients achieve their goals, fill their books, and grow their businesses. One of our favorite examples of success is a state veterinary association that came to us looking to increase the amount of reservations for their annual conference event. Not only did we get more members and non-members to sign up for the event, but we garnered an 866% return on investment (ROI) for the client. 

Spring is on the horizon, and while the temperatures might not yet reflect that, the horizon is rife with the thought of fresh blooms and new life. As you start to think about your marketing plan for the next month, here are some social post ideas to put a spring in your step (and some engagement on your social pages). 

Google is constantly rolling out new features to try to make web searches as user-friendly as possible. In order to ensure that your veterinary hospital is making the most of these new features, it is important that you understand what they are and how they work. This guide will take you through the basics of Google’s new AI pricing feature so you can make it work for you.

The holidays are over and we’re about to head into that last span of winter that seems to last forever. Lighten up your social media profiles with some fun February content that excites and inspires pet owners near you. Here are some fun ideas for your February veterinary content:

Spotlight on Valentine’s Day

From heart-filled photo contests to DIY Valentine treats that are safe for pets, February 14th is a great time for sharing pet-related content. Turn your Valentine content into a multi-faceted approach that helps to educate, engage, and influence local pet owners. Your Valentine-themed content can include:

• A blog on holiday safety for pets that talks about the potential dangers of things like chocolate and toys that could be choking hazards. 
• A post asking followers to share pictures of their favorite Valentine’s (AKA their pets). 
• A Valentine’s Day display in the hospital where your visitors can stop and get their photo taken for the hospital’s social media pages. 
• A post with suggestions about what to do with pets on Valentine’s Day
• A short video that teaches how to make pet-friendly treats to share the love with our furry friends. 

Pet Dental Tips and Tricks

February also happens to be Pet Dental Health Month, which is the perfect time to remind your followers about the importance of caring for their pet’s teeth and gums. Create a content calendar that incorporates a little bit of dental tips into each week of the month. Some ideas include:

• Running a special on pet dental cleanings and advertising it on your social media pages.
• Writing a few blogs about different topics relating to oral health for pets.
• Sharing some how-to videos on brushing canine and feline teeth. 
• Creating an educational social post with statistics about pet dental health.

Pet Safety 

If your social media platforms have a following, it means you can share important information about pet safety to spread the word about keeping animals healthy and safe. These February pet holidays give you the ideal opportunity to shed some light on pet safety: 

Pet Theft Awareness Day

Occurring on February 14, this holiday provides the opportunity to share some tips on preventing pet thefts in your area. 

Dog Training Education Month

Share some resources about the safest and most effective ways to train dogs to get the best outcome for all.

National Cat Health Month

Take advantage of this annual holiday to teach your followers a little bit more about feline health.

Responsible Pet Owners Month

While we hope that everyone who owns a pet does it responsibly, there is always room for improvement. Give some advice on how pet owners can improve the life of an animal in their lives.

Spay/Neuter Awareness Month

Not all pet owners know the benefits of spaying and neutering their pets, but this month provides the ideal opportunity to showcase them on your social pages.

Marketing Partners for February and Beyond

Whether you don’t have the time or the desire to handle your veterinary social media, the marketing experts at Beyond Indigo Pets are here for you. From social media to websites and SEO, we can make sure your veterinary marketing runs smoothly and effectively. Contact us today to partner on your marketing efforts. 

You finally found some time to sit down and develop a marketing plan for your veterinary practice. You’re proud of how it came out, and feel relieved that now you can get back to your regular job. Your marketing is set now, right? Unfortunately, that’s not correct. Veterinary marketing is a journey that needs constant tweaking and attention to be successful. 

The end of the year is here (we know, crazy, right??). Before you get sucked into the abyss that comes with the ending of one year and the start of another, now is the time to start thinking about your January marketing plan. Have no fear, Beyond Indigo Pets is here to help you find some social media inspiration that will keep your page engagement numbers up and your stress levels  low.