Posts in Category: Veterinary ORM

You’re buying a new practice, what an exciting time! While buying an already-established practice comes with a lot of benefits like inheriting a functioning hospital and a current client list, there might be some downfalls to it as well. If you acquire a veterinary practice with a bad reputation, here is what you should do to turn it around:

Google Business Profile is making changes to some tools you might use regularly: chat features and call histories are being discontinued. Starting July 31, 2024, pet owners will no longer be able to contact your practice via the chat feature, and you’ll no longer be able to access call histories. Customers will not be able to start new chats as early as July 15, but they can still access past chats until the end of the month. What does this mean for your practice’s Google Business Profile, and how can pet owners continue to connect with your business? Keep reading to find out:

The digital age makes it incredibly easy to access information and opinions at every second of the day. While this is helpful in many ways, it also means that customer reviews carry a lot more weight than they once did. Just a couple of negative reviews could severely ding your hospital’s reputation. Understanding how these reviews can impact your practice and how to manage them effectively can help you ensure your online reputation helps you find and retain clients.

When it comes to your veterinary hospital, there is no digital marketing tool quite as effective as a solid online reputation. One or two bad reviews can have a significant, and negative, impact on your overall reputation, which could keep you from attracting new clients to your practice. Beyond Indigo Pets is here to help you avoid some of the most common mistakes with online reputation management (ORM).

If you’ve been hearing whispers of a mythical platform called Google Business Profile and are dreading the idea of maintaining yet another platform, take a deep breath. Google Business Profile is simply the newest version of Google My Business. When used correctly, it can help you stay at the top of search engine results and make the most of your veterinary marketing efforts. 

A bad review can make for a terrible start to your day—and could start a series of unfortunate events for your company. Bad reviews can affect your overall review average, which could impact your ranking on a search engine review page (SERP). Fortunately, managing client communications upstream can stop negative reviews before they even occur.

In the world of digital marketing, online reviews can make or break a business. Online reputation management (ORM) is just as important for your brand as your logo or website. Keep reading to learn more about the importance of review management and how you can improve your online reputation:

Your online presence is the cornerstone of your veterinary practice’s digital marketing success. You may have a beautiful website and a smart social marketing strategy, but if what’s being said about you – both as an individual practitioner and as a practice is less than fantastic, it’s likely that you will have trouble getting tails through the door.

The reality is, though, that eventually you’re bound to get a less-than-ideal review. It happens to everyone, eventually; and the best thing you can do is prepare for that day to come so you can handle it with tact and grace.

But what else can you do to manage your veterinary practice’s online reputation? Our collaborative webinar series with MWI has the answers you are looking for. 

The holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading