Posts in Category: Veterinary Websites

At Beyond Indigo Pets, we are committed to creating beautiful, functional veterinary websites for all of our clients. Each custom website is expertly designed and developed to offer our clients the best of the best for their personal brand.  Our dedicated team of project managers, designers, writers, and digital marketing experts ensure each site is equipped with everything it needs. From AI-search optimization to managed hosting, our process covers every aspect of a new website build. We offer managed hosting, SEO, local search importance, and unlimited support for timely updates. Our clients also have the ability to make updates on their own. 

In order for your website to remain successful and searchable, you have to keep up with changes in search trends. Voice search is on the rise, especially for long-tail voice queries and “near me” searches. If your website is not optimized for searches like these, you could be missing out on reaching pet owners in your area. 

FAQ pages on websites do more than answer some of the most frequently asked questions of pet owners in your area. If done correctly, they can improve client engagement, boost your local SEO, help you rank higher with important keywords, and even provide information for AI, or Answer Engine Optimization (AEO) searches.

Each day, there are new advancements in SEO and digital marketing that require new strategies to ensure a website ranks well in search results. AI search is one of these advancements that is changing the way we create and share content. The team at Beyond Indigo Pets is here to help you understand what this means for your veterinary content, and what to do to keep your website ranking well.

Your veterinary website has many purposes for your business. It serves as an information hub for current clients. It creates a sort of digital waiting room that introduces your practice before anyone even walks through your doors. It can also either entice new clients or dissuade people from using your services. If you’ve been wondering why your veterinary website is losing clients, we have some potential reasons for you.

Competing with corporate veterinary hospitals can seem like an overwhelming task to an individual practice owner. Without the resources (and budgets) of huge corporate entities, how can you possibly compete? Well, the answer is easier than you might think. With our guide to the ABCs of competing with corporate veterinary hospitals, your practice can truly stand out from the crowd. 

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.

When it comes to successful digital marketing strategies, content creation should always be at the center of whatever you do. Content is still king, and it is important to regularly create new forms of content to keep your website relevant enough to show up high on a search engine results page (SERP). Keep reading for some tips on how to use content marketing to build trust and authority for your veterinary practice. 

Practicing veterinary medicine is your passion. Seeing patients, making diagnoses, and helping animals feel their best is what you love to do. So why do you need to put focus on (seemingly) unrelated things like building a new veterinary website? Because it will allow you to do what you love best. A veterinary website redesign can help you reach a whole new audience of pet owners, improve your search engine rankings, and, eventually, generate more revenue for your practice.