Posts in Category: Veterinary Websites

Your veterinary website has many purposes for your business. It serves as an information hub for current clients. It creates a sort of digital waiting room that introduces your practice before anyone even walks through your doors. It can also either entice new clients or dissuade people from using your services. If you’ve been wondering why your veterinary website is losing clients, we have some potential reasons for you.

Competing with corporate veterinary hospitals can seem like an overwhelming task to an individual practice owner. Without the resources (and budgets) of huge corporate entities, how can you possibly compete? Well, the answer is easier than you might think. With our guide to the ABCs of competing with corporate veterinary hospitals, your practice can truly stand out from the crowd. 

In January 2025, Google made updates to its algorithm that place penalties onto websites with scaled content abuse. If a website violates Google’s Scaled Content Abuse Spam Policy, they will fall further down in search rankings, which can significantly lower traffic and conversion numbers. Luckily, the team at Beyond Indigo Pets is here to help you understand this latest update, and how to avoid abusing scaled content on your veterinary website.

When it comes to successful digital marketing strategies, content creation should always be at the center of whatever you do. Content is still king, and it is important to regularly create new forms of content to keep your website relevant enough to show up high on a search engine results page (SERP). Keep reading for some tips on how to use content marketing to build trust and authority for your veterinary practice. 

Practicing veterinary medicine is your passion. Seeing patients, making diagnoses, and helping animals feel their best is what you love to do. So why do you need to put focus on (seemingly) unrelated things like building a new veterinary website? Because it will allow you to do what you love best. A veterinary website redesign can help you reach a whole new audience of pet owners, improve your search engine rankings, and, eventually, generate more revenue for your practice. 

These days it feels more common to see a corporate veterinary chain than a stand-alone practice. While there is definitely a lot of competition from these corporate entities, independent veterinary practices are still thriving. It might take a little more effort to compete with a corporate chain, but it definitely can be done. Use these local SEO strategies to make your practice stand out from all the competition:

Your veterinary website is your digital business card. It’s a way for local pet owners to find your business, learn about your services, and have easy access to your contact information. If your website is not being found on a Google search, however, you could be missing out on a lot of potential new business. If you are wondering why your website isn’t showing up on Google, we’ve got 5 simple tips to help you find and fix the issue.

Do you ever get that nagging feeling in the back of your head that you have forgotten something important when it comes to your digital marketing? Unfortunately, an extremely crucial aspect of our business tends to never hit the radar screen: business domain name ownership. This is the key to your digital lobby, and the way people get to your company’s website. If you are not the owner of the domain, your website could disappear at any moment, and it will be difficult to get it back without some serious downtime for your site.

We know the demands of running a veterinary practice can make it seem like you don’t have time for anything—especially when it comes to your veterinary website. Setting a baseline takes much less time than you think, however. In fact, you can make a big difference in just five minutes with these simple veterinary website tests. The outcomes will give you a road map of what you need to do to make the most of your digital footprint. Please note, you do not have to know all the language on these reports as they have been helpfully coded in green, yellow, and red. If your indicators on the report are all in green, you are good! If you have yellow and red show up, it’s time to have a conversation with your veterinary website provider.