Posts in Category: Branding & Identity

We’re so excited to em-bark with you on this next season of your veterinary marketing, and we want to help you start the new year off strong with some helpful content ideas. This list of January holidays and themes for pet owner engagement will make it easier than ever to create interesting and eye-catching content.

While the holiday season can be lovely, it can also be incredibly stressful for everyone. From veterinarians to practice managers, vet techs to pet owners, and even the pets themselves, we know how unstable this time of year can feel. Stress levels are high, which also makes it a great time to remind local pet owners that you can be a stable resource that provides not only important veterinary services but also some emotional support.

The holiday season is a great time for gratitude, family bonding, delicious food, and cozy nights at home. It’s also a fantastic time for fun, engaging social media ideas that vet practices can share with their pet owners to increase reach and engagement. We’ve got some great ideas for social media content to help you put together a winning veterinary marketing calendar:

Back-to-school season is in full swing, and you might be starting to feel the rush. Between getting your human children ready to return to school and trying to focus on your business, you are probably starting to feel the strain. If you are worried about how to focus your marketing efforts on getting pets back into your clinic, you are not alone. Don’t worry, we’ve got you covered with awareness topic ideas to share with your pet owners to remind them to remember to care for their furry kids during this time of year, too.

You’ve made the exciting decision to open your own veterinary practice. Congratulations! As you get closer and closer to your grand opening, it is time to start focusing on marketing your new business. Beyond Indigo Pets has created this marketing timeline to help you figure out when you need to do which tasks to successfully get the word out about your practice.

Summertime is a great season for attracting new clients to your veterinary practice. With more time for pet-friendly activities and to catch up on veterinary care, there is a whole pool of potential new clients looking for services like yours. If you are ready to make the most of the season, take advantage of these summer marketing strategies for veterinarians: 

Do you ever get that nagging feeling in the back of your head that you have forgotten something important when it comes to your digital marketing? Unfortunately, an extremely crucial aspect of our business tends to never hit the radar screen: business domain name ownership. This is the key to your digital lobby, and the way people get to your company’s website. If you are not the owner of the domain, your website could disappear at any moment, and it will be difficult to get it back without some serious downtime for your site.

The four years since 2020 have been…interesting to say the least. All across the country, animal hospitals have been slammed with appointments. This might have made revenue a minor concern for many owners because it was generating naturally. Unfortunately, it seems the tables are turning, and many pet owners are facing financial issues including inflation and job loss. Hospitals are starting to see fewer patients. If you can feel panic setting it, it’s time to turn your focus to marketing.

Your veterinary website is often the first impression people get of your practice, your team, and your mission. If you do not have a website (or if your current website needs some serious updating), it is important to build one that truly represents you as a business. While template sites have some benefits, they do not compare to a fully custom website for your business. 

Template Websites

A template website is built from an already-existing template that uses the same basic structure with just a few small design and content changes. Using a template website is a lot like renting a space. Although you can make small cosmetic changes to make the space *feel* more like your own, it is never truly yours. If you want to make serious foundational changes (like adding a window or tearing down a wall), however, you can’t. You only have a limited amount of ways to make the website represent your business.

Additionally, it can be harder to do well with veterinary SEO on a template site because Google sees the templated structure faster than it sees any changes you’ve made. Even when you update photos, alt tags, or even bits of content, Google can tell the rest of the site is templated. When you have a templated site, it is important to remember:

• Your site looks like everyone else’s: When compared side-by-side with another template, it will be easy to tell that the two sites are using the same foundation.
• You don’t own the full site: If you stop working with your current website provider, you will have to recreate parts of your website that you cannot take with you when you go.
• Duplicate content leads to poor SEO rankings: Some templated sites don’t have a big variation with content, which can negatively affect your SEO search rankings.
• You might have problems keeping the site updated: Since you have a limited number of changes you can make to a templated site, there are not always a lot of meaningful changes you can make to help with your rankings. 
• It will be difficult to add onto the site in the future: It can be very difficult to add new pages beyond the scope of the template.

Custom Websites

On the flip side, custom websites are 100% yours. You have a say in every part of the creation process, and you are left with a final product that is a true reflection of your business. You choose everything from colors to photos and additional design elements. If you need to make any updates in the future, you can with ease. Your website will look like your practice and no one else’s. 

Custom websites are more likely to catch Google’s attention when it comes to SEO. This means by building a custom site, you will automatically perform better in search results before you even work on your veterinary marketing. No templates to mess with your rankings here.

When you use a custom site, you know you:

• Completely own the site: You own the design and the content
• You decide what it looks like: You have the power to cater the site to your business and its needs.
• Have fully-optimized SEO controls: This includes content, meta information, technical code parameters, and more.
• Can create custom content: Custom content helps you rank highly on Google.
• Better search engine rankings: Your site will perform better in search results.
• Have an up-to-date site: Template sites are often bogged down with outdated plugins, security concerns, or update risks.
• Are using a responsive website: Websites built with responsive website design coding are smart—these intelligent websites know whether they are being viewed on a mobile device or a large screen TV, and they adjust accordingly.

You deserve the best for your veterinary website, and Beyond Indigo Pets can give you just that. Our custom sites are beautifully designed and SEO-optimized at launch to ensure you start out with a bang. To learn more about our sites and our other veterinarian marketing services, please call (877) 244-9322 or fill out our form.