Posts in Category: SEO for Veterinarians
Veterinary Marketing Results: What Do They Mean and Which Ones Are Important?
If you’ve ever heard anyone talk about marketing, you’ve probably heard the term “results” thrown around like a hot potato. While often used as a buzzword to drive interest, the true meaning of results is the foundation of any good marketing strategy. How can you tell what results actually impact your return on investment? This guide will help you suss out what marketing results really mean for you.
Google’s New AI Overview Feature: How It Impacts Your Veterinary Business
Google has a new feature called AI Overviews that shows up at the top of some searches just after paid advertisements and before any piece of organic content. Google’s goal has always been to give you the information you are seeking quickly and accurately—while also encouraging you to keep using the platform. This new AI feature continues in this theme.
How Google’s New AI Feature Works
Wondering how this feature looks and works? To generate an example, I asked Google “How do you rank for Google AI?” The platform currently returns information in the format:
On the left is a list of bullet points with short lines of text that answer the question. The link icon at the end of each line is where you click to find the source for that particular line of text. In this example, Google starts the first bullet point of “Create clear, concise content …” and ends at an icon that when clicked pulls up a graphic on the right-hand side. Continuing with this example, this information in the screenshot:
Google AI referenced the top documents listed above to make the first bullet point of information. If you want to read further, clicking one of the above articles takes you directly to the source that was used.
How the AI Feature Affects Your Business
Great! So, Google has a new feature. What in the world does it have to do with your business? Depending on the content that someone is seeking, it could mean your website is tied to the search results listed by the AI algorithm. Currently, the results indicate that Google is using AI on more informational content versus “veterinary hospital near me” (ie: local) searches. For example, a veterinary search on “my dogs ears stink” returns four advertising results as seen in the screenshot:
Followed by Google AI Overview results see in the screenshot:
In addition to a short list of further results:
Which drops down into additional information like that found in the screenshot:
And this is before any organic content with a direct link to a website is listed. Whew. Since the goal is to have people search for information and choose your business to provide the answers, being found and seen is crucial. This means you need to create the right kind of content to answer questions potential customers will be searching for.
Content for Google’s AI Feature
Currently, as Google AI stated in the beginning example, it’s critical to use clear, concise content that is updated regularly. Remember to follow Google’s rules, such as E-E-A-T. This rule dictates that your content should show off your Experience, Expertise, Authoritativeness, and Trustworthiness. And always, if you want to be at the very top of any Google search (even above the AI Overview), Google is more than happy to take your money in the form of an ad.
Regular, Informative Content
When it comes to content, keeping Google happy is a delicate balancing act. You want content that will please search engines without being written for search engines. If that thought makes you want to pull out your hair, have no fear. We can help break it down. Essentially, this means:
- Your content should be written with a human audience in mind
- Your content should have original information with your own personal take, research, or analysis
- Your content should answer some kind of question pet owners will be searching for
- The tile and heading should be descriptive and summarize the main point of the content
- Your content should be written well and edited for grammar and overall flow to make it an authoritative piece of work
- It should be evident that your content was created by an expert in an area who is providing trustworthy information based on experience
Ask for Help if You Need It
We understand that dealing with new digital features like the AI Overview can feel overwhelming. If you don’t have the time or energy to devote to learning something new, a marketing company can help. We’re here to keep you up-to-date with changes that affect your digital marketing so you can focus on healing pets. To learn more about our services or to get started, call (877) 244-9322.
Marketing Your New Veterinary Doctor: How to Introduce a New Team Member Effectively
When we ask veterinarians and practice managers about some of their biggest pain points, one thing we always hear is staffing. Veterinary staffing has been hard for everyone. Doctors are in short supply, and essential team members like veterinary techs and office managers are sometimes even harder to find. If you are lucky enough to find the perfect fit for your staffing needs, the right kind of marketing can help you retain them, and potentially find more staff in the future. Here are some tips on making sure local pet owners know about, trust, and schedule appointments with your new doctor:
March Pet Holidays and Content Ideas for Veterinary Social Posts
The end of winter is near and warmer weather and pretty flowers are just around the corner. As we officially start moving into spring, now is the perfect time to think about your social media content for March. We’ve got you covered with a list of pet holidays and monthly themes that will make interesting and engaging content for your social media platforms.
Why Do You Need a New Veterinary Website?
Practicing veterinary medicine is your passion. Seeing patients, making diagnoses, and helping animals feel their best is what you love to do. So why do you need to put focus on (seemingly) unrelated things like building a new veterinary website? Because it will allow you to do what you love best. A veterinary website redesign can help you reach a whole new audience of pet owners, improve your search engine rankings, and, eventually, generate more revenue for your practice.
Handling Negative Reviews: What to Do When You Acquire a Veterinary Practice with a Bad Reputation
You’re buying a new practice, what an exciting time! While buying an already-established practice comes with a lot of benefits like inheriting a functioning hospital and a current client list, there might be some downfalls to it as well. If you acquire a veterinary practice with a bad reputation, here is what you should do to turn it around:
Local SEO Strategies for Independent Veterinary Practices to Compete with Corporate Hospitals
These days it feels more common to see a corporate veterinary chain than a stand-alone practice. While there is definitely a lot of competition from these corporate entities, independent veterinary practices are still thriving. It might take a little more effort to compete with a corporate chain, but it definitely can be done. Use these local SEO strategies to make your practice stand out from all the competition:
Top 5 Marketing Considerations for 2025
2025 will be here in the blink of an eye. Before 2024 is officially gone, it’s time to make some plans for your veterinary marketing to help you start 2025 with a bang. These marketing considerations will help you ensure you’re making the most impact with your efforts for the next year.
Why Isn’t My Veterinary Website Showing Up on Google?
Your veterinary website is your digital business card. It’s a way for local pet owners to find your business, learn about your services, and have easy access to your contact information. If your website is not being found on a Google search, however, you could be missing out on a lot of potential new business. If you are wondering why your website isn’t showing up on Google, we’ve got 5 simple tips to help you find and fix the issue.