A Feline Festivus

A cat wearing costume antlers

You don’t have to be a Seinfeld fan to celebrate feline Festivus. A made-up holiday celebrated on December 23, Festivus has three main components: the pole, the airing of grievances (only during/after a tasty, meaty meal), and feats of strength. What’s not to love for a curious, clever cat?

Whatever ways you choose to celebrate, your cat probably wants a front row seat and we’ve got the best ways you can make the most out of this grand event.

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Delivering the Unexpected: The Gift of Results-Driven Veterinary Marketing

A gift of a bone for a lucky dogThe holidays are a strange mix of emotions and expectations, aren’t they? People hope for the best, want to be surprised with the unexpected, focus on the positive, and try to bring out the best in themselves and others.

Marketing is much the same way; but in the past, people have tended to focus on the negative aspects of marketing, instead of the positive. Most folks generally perceive marketing as a black hole, assume the worst, and just wish the whole darn thing would go away. But gone are the days of the YellowPages ad, when all you had to do was write a check once a year and decide which size ad you were going to buy.

In 2017, Beyond Indigo aimed to deliver the unexpected, with greater returns and more tails through the door then anticipated. And, just like Santa, we have delivered a few surprises this holiday season – namely the gift of increased business, all wrapped up with a bow on top. Continue reading

Veterinary Blogging: 5 FAQs and Answers

veterinary blogging

Veterinary blogging is often the unsung hero of successful digital marketing for veterinary practices. Whether lending itself as collateral for veterinary marketing, boosting your veterinary website’s SEO, or as a client outreach product all on its own, blogging offers your practice a unique voice in the online marketplace.

With all that blogging has to offer to a veterinary practice’s online reputation and profile, we find ourselves answering a few questions on the regular. …And while we are always happy to consult with you personally, we also recognize that some folks can be afraid to ask, or that you’re thinking about this at 1:13 a.m. and you don’t want to wait until we open in the morning for answers.

Whatever your case may be, we have compiled five of our most frequently asked questions about veterinary blogging, and have the answers you are looking for. Continue reading