Posts Tagged: Vet Marketing

Veterinary marketing helps you show the world what you do best—provide top tier veterinary care for pets in your area. Marketing is the ideal way to share information with people who are searching for it (and for the services you provide). Test out these veterinarian marketing ideas to be sure that users can find you when they need you:

Create a Custom Website

Your veterinary website serves as your business card, your digital waiting room, and your first impression for potential customers who might find you in a web search. Using a custom website (not a template) is one of the best ways to showcase your business and what makes it special. This means having a unique design that highlights your branding, but also creating custom content that expresses your voice as a practice. Don’t know where to get started on a new custom website? Don’t worry, we can help!

Expand Your Reach with Pay-Per-Click Ads

Veterinary SEO helps you optimize your website to entice new organic visitors to find you based on keywords, website speed, mobile responsiveness, and other technical factors. If you want to spread your reach even farther, though, you should put some focus on pay-per-click advertising. Putting advertising dollars behind your veterinary marketing efforts means that you can target specific audiences who are the most likely to become clients. You can also make sure your name and your brand reach even farther than they ever have before. 

Showcase Your Client’s Pets on Social Media

Working in a veterinary clinic gives you easy access to a hugely effective marketing tool: cute animal pictures. Sharing your client’s pet pictures on your social media platforms is a quick and simple way to get a lot of engagement from your followers. The more engagement you get, the more your content will be seen. You can also have photo contests to encourage people to share photos (and engage with your page). You might want to add a photo sharing consent line to your intake paperwork to ensure that you have permission to use these photos when you want to. 

Use a Blog to Educate Clients

Blogs are great tools for consistently adding new content to your website, and you can also use them to educate your clients and show your expertise in your field. Try to write at least one blog a month to help your SEO efforts. Think about questions you hear a lot in your practice, and write a blog post that answers the question. This allows you to educate current and new pet owners while making yourself their top source for pet health information. It’ll make you more likely to rank highly in web searches, too.

Introduce Your Team

New and potential clients love to truly get to know who you are as a practice, and there’s no better way to do that than to feature the smiling faces of your hard-working team. Personal touches like this help you make the transition from being seen as a business to a partner in pet care. Here are a few ways you can showcase your team and add a personal feel to your veterinary marketing:

• Social media posts
• Staff bios on your website
• Add a Meet the Doctor highlight to your home page (or make it a blog series)

Beyond Indigo Pets is a veterinary marketing agency with decades of experience in veterinary marketing, and we want to help you show the world what you do. Our veterinary marketing company also offers custom websites and blogging services to get you more clients. Call (877) 244-9322 or fill out our form to transform your marketing efforts.

One of the keys to successful veterinary marketing is finding a plan/system that works for you consistently. Many of us tend to overestimate the time we can give to a project on an ongoing basis. In order to be effective, marketing needs regular time and attention—not just a few spare minutes here and there. As we look forward to the holiday season, now is the time to focus on molding a marketing plan to fit your needs. Beyond Indigo Pets is here to provide the ongoing marketing you need to see real results. Whether or not you’ve already signed up for a marketing package, the following tips can help you get your marketing jumpstarted for the holiday season. Just like Goldilocks, find the veterinary marketing strategy that is “just right” for your hospital while building a quarterly plan with your Beyond Indigo Pets marketing strategist.

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Mild Effort

Best if you have:  ✓ limited time   ✓ no budget   ✓ basic social media knowledge   ✓ basic photo/video skills

We know that you might not have the time or resources to fully jump into a complete marketing plan right away, but there are some quick and easy ways to get people to engage with your brand. Here are just a few that only require a mild amount of effort:

Idea One: Social Media Holiday Contest  Have an Instagram account? Create a holiday contest with a hashtag like #yourbusinessname that people can use to tag their favorite holiday photos of their pets. This is an easy way to create some buzz around your business name. You will simply need to create the marketing message, tell people on Instagram and Facebook, and interact with the posts people tag you in. And all you have to do for a prize is to feature the winning photo on your timeline.

Idea Two: Team Video  For social media, create a video with every willing staff member saying “happy holidays” and sharing a pet holiday tip like: “Remember, no chocolate for dogs!” Once you are happy with the videos, have someone schedule them to post on platforms like Facebook and Instagram, or NextDoor during the holiday months. 

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Medium Effort

Best if you have:  ✓ flexible time   ✓ small budget    ✓ educational content   ✓ marketing channels to spread the word

If you have a little more time to devote to your holiday veterinary marketing efforts, here are some ideas that could be perfect for your practice:

Idea One: Client Education Sessions  Holidays are fraught with preventable animal health issues that catch many pet owners completely off guard. Educating clients about the dangers of certain toxins (like grapes for dogs or lilies for cats) is helpful in preventing issues that could instantly ruin someone’s holiday. You can hold a free in-person or Zoom class to discuss these concerns. If you do have the event online, make sure to share on your digital marketing platforms. 

Idea Two: Honor Your Clients’ Pets  Participate in a pet-focused gift like planting a tree in honor of a pet. There are many services that do this for you and your only requirements are to write a check and let your clients know that you are providing this service.  For pets who have passed, there are services such as Tree Givers. You can also use something like the National Forest Service. Create a few social media posts explaining the process, make a flyer for the hospital, and let your clients know about the program when they come in for their appointments.

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Maximum Effort

Best if you have:  ✓ flexible schedule  ✓  budget   ✓  space in your practice/facility   
✓ community partnerships

Idea One: Celebrate Your Clients’ Pets   For all the pets that transitioned over the rainbow bridge in the last year (or a time period that you set), create or buy a Christmas tree ornament or other meaningful holiday marker. Invite the families to come in to pick up their special memory gift from you. Make sure to take pictures before and after the event to share on social media (with permission). 

Idea Two: Host a Get Together If your practice is open to in-house visitors, create a celebration time where your pet parents can come in and have a beverage, take a picture of their pet, and maybe buy some holiday gifts for Fido. Reconnecting on a face-to-face level helps grow the bond between you and your pet owners. If you have new services or under-utilized services, this would be a great time to showcase them and how they work. 

Idea Three: Support Your Community Work with a local rescue group to serve as a drop-off place for a donation drive for the rescue. Gather a list of what the rescue group needs, promote it on social media channels, set up a drop-off area in or outside of the hospital, and then organize how to deliver the donated items. 

 When it comes to spreading the word about your practice, Beyond Indigo Pets has plenty of marketing plan options so we can do the heavy lifting for you. We deliver impacting results with a custom touch. Think of us as an extension of your business. We are here to help. Call (877) 244-9322 to get started!

Veterinary hospitals have experienced unprecedented amounts of client visits over the last few years. Because of the strain on their staff and the increased wait times for appointments, multiple practices have decided either to pause accepting new clients or to slow down the numbers of new pet owners walking through their doors. Some people think that means that marketing is no longer needed—because isn’t marketing just for bringing new tails through the door? 

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The sun is out, the kids are (almost) on vacation, and people are enjoying the warmer temperatures. Not only are people ready to enjoy summer, but their pets are too. Bring the fun into your business with these summertime marketing ideas for your veterinary practice:

Summertime Marketing Pet-Related Content

Summertime offers a great opportunity for veterinary practices to engage in themed content. Engaging content should be an integral part of your marketing strategies so be sure to treat your content like royalty.

Here are some content examples you can implement:

Summer Pet Infographics: Create an infographic to highlight important information for pet owners that is summer specific and share it to Pinterest. Some ideas include: Top 5 Summer Safety Tips, Dogs In Hot Cars: How You Can Help, How To Keep Your Pet Hydrated, and Summer Pet Travel Tips. Continue reading